The book retail chain has a bleak story for Wall Street this morning. It reported a net loss of $6.1M for the three months that ended in January, down from a $52M profit a year ago, on revenues of $2.2B, -8.8%. Revenues missed analyst expectations for $2.4B. And with a dividend on preferred shares thrown in, the company generated a net loss of 18 cents a share — a contrast to the 54 cent profit analysts anticipated. The NOOK results continued to disappoint. It generated $316M in sales in the quarter, down 25.9% from a year ago, with a cash flow (EBITDA) loss of $190.4M, worse than last year’s $82.8M loss. The results include $21M for returns, and $15M in promotional allowances. As a result, Barnes & Noble took a $59M writedown on its NOOK inventory. It says that it is “calibrating its business model and has implemented a cost reduction program that the company projects will significantly reduce NOOK’s expenses.” CEO William Lynch says that the company remains committed to the tablet and e-reader business. In the main retail bookstore business, sales decreased 10.3% to $1.5B although EBITDA increased 7.3% to $212M. Not including NOOK sales, revenues at stores open at least a year were down 2.2%. This week B&N founder Leonard Riggio said he may offer to buy the stores.
NOOK Woes Contribute To Barnes & Noble Fiscal Q3 Loss
By DAVID LIEBERMAN, Executive Editor | Thursday February 28, 2013 @ 9:44am ESTTags: Barnes & Noble, Nook, Nook Tablet
This article was printed from http://www.deadline.com/2013/02/barnes-noble-fiscal-q3-earnings/
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“calibrating its business model and has implemented a cost reduction program that the company projects will significantly reduce NOOK’s expenses.” Which translates into frontline workers losing hours, staff reductions at their warehouses, all while executive, board level and home office people not only retain their working hours, but are bound to get pay raises. B&N has 3 years or less left unless it really changes its archaic business model. Cutting frontline workers hours is NEVER the right way.
Don’t you know you can always downsize your company to profitability! Just ask Circuit City! Oh wait… you can’t cause they downsizes themselves down to zero!
B&N needs to finally realize that Amazon is just kicking their ass with the Kindle. Plus, the whole e-reader market is dying as more people turn to iPads and other devices for their e-reading. Why have multiple devices when one will do just fine. My guess is, if Riggio buys back the stores (I wouldn’t, but maybe he has crazy money), the rest of B&N will disappear.
I was in Barnes and Noble two days ago. They had a guy standing right in front of the Nook, ready to spring an attack on customers with a sales pitch. Then at the register the cashier told me to go check out the Nook table at the front of the store. It’s clear that she was required to say that to everysingleperson coming through the line.
They are trying to push it now, but honestly they can’t compete with the Kindle.
B&N just needs to call it quits with the Nook. I’ve owned both a Nook and a Kindle and even the most standard version of the Kindle is a far better product. Add to that the iPad and the many other devices that can be used to read e-books, B&N is just left behind.