Disney CEO Bob Iger seemed torn this evening between wanting to hype the spinoff Star Wars films he just announced and wanting to keep expectations under control. They are still in the very early stages, he told analysts: “I don’t have details or specifics about the films themselves,” he says. The concept is simply “becoming more real” with scripts now in development. “We’re not saying how many although I did mention two creators [Larry Kasdan and Simon Kinberg] who are working on two different films.” He and producer George Lucas spoke about the idea of having additional films when they negotiated Disney’s $4.1B agreement to buy Lucasfilm, which closed in December. But “we did not place a value on this activity.” The deal “was about the three saga films [Star Wars VII, VIII and IX] and all of the businesses that flow from those.” To that end, at a meeting a few weeks ago, he and Lucas agreed to focus their energies for now on the next Star Wars film due in 2015. They plan to investigate strategies to squeeze as much money from it as they can, including initiatives involving online, mobile apps, television, and parks and resorts. He wouldn’t discuss when they’ll appear, saying that “time will start exposing that to the outside world.” But Disney does plan to take control of the hype machine. Lucas “used a number of third-party agents internationally to help the licensing business,” Iger says. Disney now is “seeking to eliminate all of those third parties.”

For all of Deadline's headlines, follow us @Deadline on Twitter.