Up to now execs at cable networks such as Nickelodeon that syndicate their kids shows to Netflix say the streamed viewing doesn’t cannibalize conventional TV watching. But we’ll see whether they’re as forgiving in December when Netflix introduces its first original kids show, Turbo: F.A.S.T. (Fast Action Stunt Team) – based on DreamWorks Animation‘s upcoming theatrical film Turbo – in the U.S. and 40 other countries. “Netflix boasts one of the largest and fastest-growing audiences in kids television,” DreamWorks Animation CEO Jeff Katzenberg says. “They pioneered a new model for TV dramas with House Of Cards, and now together, we’re doing the same thing with kids’ programming. DreamWorks is thrilled to be part of the television revolution.” Netflix’s Chief Content Officer Ted Sarandos says that ”creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting Turbo, this year’s DreamWorks Animation summer tentpole movie.” The announcement comes as the studio’s movies shift from HBO to Netflix for showing in the premium TV window. The TV series will pick up from movie about a snail who, through an accident, becomes fast enough to compete in the Indianapolis 500. Today’s release says that the streamed show “showcases the world-traveling exploits of our snail hero and his tricked-out racing crew as they master outrageous new stunts and challenge any villain unlucky enough to cross their path.”
By DAVID LIEBERMAN, Financial Editor | Tuesday February 12, 2013 @ 9:35am ESTTags: Big Deals TV, DreamWorks Animation, Netflix, Turbo
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