The bad news keeps coming for NBC‘s embattled Today. In the show’s home market, New York, Today was beaten by Fox station WNYW’s Good Day New York for the first time since the introduction of the Local People Meters in 2003. For the February sweep, Good Day NY averaged a 1.3/9 in adults 25-54 vs. 1.2/.8 for Today from 7-9 AM.
Additionally, Today rival Good Morning America, buoyed by the return of Robin Roberts, posted the largest total viewers lead over Today in nearly 19 years last week, 1.1 million. GMA (6 million total viewers for the week, 2.195 million adults 25-54) saw its most-watched week in more than 19 years and its best news demo performance in 4 years.
TV Editor Nellie Andreeva - tip her here.