The new partnership with the Miss America Organization includes returning the show to its Atlantic City roots beginning next year after eight years at Planet Hollywood in Las Vegas. The pageant, which returned to ABC in 2011, drew 7.1 million viewers for its 2013 airing last month, its most-watched pageant since 2004. It marked the third consecutive year of a viewership increase. The Miss America pageant first began in the New Jersey city in 1921.