Quill.com is a real-life office-products provider that partnered with NBCUniversal‘s consumer products unit in 2011 to offer paper branded Dunder Mifflin — the fictional Scranton, PA-based paper-supply company at the center of NBC’s The Office. It turns out the initiative has been a major success, and now Quill (based in Illinois, by the way) has Dunder-branded pens, self-stick notes, legal pads and anything else one might find at a cubicle. Now a panel of Office exec producers and Quill and NBCU execs have picked a winning 30-second ad for the products via a crowdsourcing campaign. It will actually air live during the third quarter of the Super Bowl on Sunday — albeit only in Scranton. Here’s the ad, titled “Paper War”: