Quill.com is a real-life office-products provider that partnered with NBCUniversal‘s consumer products unit in 2011 to offer paper branded Dunder Mifflin — the fictional Scranton, PA-based paper-supply company at the center of NBC’s The Office. It turns out the initiative has been a major success, and now Quill (based in Illinois, by the way) has Dunder-branded pens, self-stick notes, legal pads and anything else one might find at a cubicle. Now a panel of Office exec producers and Quill and NBCU execs have picked a winning 30-second ad for the products via a crowdsourcing campaign. It will actually air live during the third quarter of the Super Bowl on Sunday — albeit only in Scranton. Here’s the ad, titled “Paper War”:
By THE DEADLINE TEAM | Friday February 1, 2013 @ 11:35am PSTTags: NBCUniversal, Super Bowl, The Office
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This article was printed from http://www.deadline.com/2013/02/super-bowl-sneak-sort-of-dunder-mifflin-paper-from-the-office-gets-ad-campaign/