NBCUniversal’s Spanish-language video operation wants to be seen as a movie destination — probably a smart strategy in light of reports showing a surge in movie-going by Latino audiences. The new multi-year agreement with Lionsgate extends their relationship; the companies did not disclose financial terms. But it will bring The Hunger Games to Telemundo beginning in 2015. The agreement also includes The Last Stand, The Three Musketeers, and 16 other films. The new deal with Lionsgate “will bring blockbuster releases featuring their favorite stars, including Sylvester Stallone, Arnold Schwarzenegger and Dwayne ‘The Rock’ Johnson, directly into their living rooms.” says Telemundo VP of program planning and scheduling Maria Iregui. Telemundo says that Nielsen identified it as the top destination last year for Spanish-language TV movie viewers. Later this year her company and another NBCUniversal unit, Fandango, will launch “Fandango Cine,” a digital destination to provide movie info and ticketing for Spanish language audiences.
By DAVID LIEBERMAN, Executive Editor | Monday February 4, 2013 @ 3:57pm ESTTags: Big Deals TV, Lionsgate, Telemundo, The Hunger Games
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