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Related: Super Bowl XLVII Pulls In 108M Audience, Down From 2012 & 2011
On after Super Bowl XLVII last night, CBS’s Elementary fell far short of the post big game audience The Voice got last year. The freshman drama pulled in 20.8 million viewers, almost half of the 37.6 million that the season two premiere of NBC’s singing competition series garnered after Super Bowl XLVI. That’s the second lowest audience any post-Super Bowl program has gotten since 2003 with ABC’s Alias pulling in 17.4 million in 2003. The 2009 broadcast of The Office after that year’s Super Bowl pulled in 22.9 million, the previous second-lowest viewership in the past decade. Generally, scripted TV doesn’t do as well as unscripted as the Super Bowl post-attraction. In 2010, CBS’s Undercover Boss scored the all time high post-Super Bowl program viewership over the past 10 years with 38.7 million watching. Over the past 15 years, three of the Top Four post-Super Bowl programs have been unscripted. Having said that, in time zone adjusted fast national numbers, Elementary’s audience last night was up 61% over its season average of 12.88 million. Sunday’s show also hit series highs among Adults 18-49 (7.8) as well as Adults 25-54 (8.3) and Adults 18-34 (7.4). Those number made Elementary the highest rated entertainment broadcast of the year among the 18-49 and 18-34 demos and tied with that other CBS show The Big Bang Theory for the top spot among Adults 25-54. The 37.9 million ABC’s Grey’s Anatomy got after the 2006 Super Bowl remains the scripted high.
Related: Power Outage During Super Bowl XLVII
However, Elementary was also hit by unforeseen circumstances. Because of the delay from the power outage that shut the Super Bowl down for over 30 minutes last night, the contemporary Sherlock Holmes show started over an hour later than scheduled. The 11:11 PM ET start of Elementary was the latest ever for any post Super Bowl show. Last year’s season two premiere of The Voice after NBC’s broadcast of Super Bowl XLVI started at 10:19 PM ET. Airing from 12:47 – 1:47 AM, The Late Late Show with Craig Ferguson Super Bowl Special got its second largest audience ever with 4.43 million viewers and its second-highest demographic among Adults 18-49, 18-34 and 25-54. Only the show’s Super Bowl 2007 broadcast has reached higher numbers. ABC, NBC and Fox ran all repeats or specials against CBS’s Super Bowl coverage last night.
Deadline's Dominic Patten - tip him here.
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Or maybe people just didn’t want to watch?
On the W. Coast it wasn’t on at all!
It was on. Started around 815
I’m on the West Coast and is WAS ON. It was a pretty good ep too.
This is one of my favorite new shows and I was pleased to see that CBS is behind it with their support. However, the writers need to start giving Lucy Liu something to do! She enters each scene preparing a cup of tea or wearing an elaborate scarf while she listens to Jonny Miller talk really fast. Does anyone else find this tiresome?
I agree. They started to trickle in her medical expertise, but it’s not enough yet. I like the show, but feel like they are still finding their footing.
I’ve never understood the point of this post Superbowl spot. I really hate it when I show I like gets the spot because then I have to sit around for an hour waiting to see when it actually starts. I mean, why would typical football fans really sit around go oh, well, this Sherlock Holmes show is on next, I better not change the channel cause I want to start watching this on episode 12 or whatever it is. I get the feeling that most of the ratings for post-Superbowl TV shows are due to the fact that many people fell asleep during the game and haven’t changed the channel yet.
Wait a whole hour? GASP.
Looks like Scandal will continue to be #1 at 10.
well it wasn’t on at 10. More like 10.35 . I had to tape 3 shows to finally figure out when the hell it was even on
The writing is weak. It’s not easy writing HOUSE, er, SHERLOCK, er, whatever this thing is called. It’s tough writing super smart if you’re not super smart yourself. The result is a show where our resident genius is only kinda bright, and Watson blinks and stares a lot. I’ve tried to like it, but it’s just about 20 IQ points short of engaging.
What do you expect from CBS? They can’t make it too intelligent lest they alienate their core audience. They don’t another The Good Wife situation on their hands.
Awesome.
Im pretty sure Friends has the post super bowl high. It was 50 plus million people…
People went to sleep…PERIOD END OF STORY.
Actually. the scripted high is Friends 55 million in 1996.
Elementary broke some records, but not the kind CBS will be trumpeting:
4rd lowest rated leadout program of all time in overall viewers.
Lowest rated leadout in overall viewers since 2003 .
Lowest rated leadout of all time in the A18-49 demo.
Worst retention of all time in both A18-49 (16%) and overall viewers (18%).
Spot says it’s also the oldest skewing leadout program ever but I don’t know how he calculated that.
CBS continues to make terrible post Super Bowl choices, they could have revived survivor or used two broke girls.
CBS picks up the worst shows. But somewhere, someone likes them.
Lets clear this up. On the east coast, those of us who still have jobs have to get to bed. Those 5-6 million fewer viewers had to get up to work the next day. As for Elementary, neat show, but there was no way it was starting off at 10 PM last night and even thats past bed time for folks who have to get up at 6.
Go ahead and poke sticks at CBS and Elementary, nevertheless last night, and starting terribly late as it did, it BEAT OUT EVERY OTHER TV SHOW THIS YEAR. If you don’t like it you don’t have to watch. There are millions of us who will watch. It is a great show well produced and well acted.
You can like it, but let’s not pretend it’s good.
It’s brain candy. Nothing wrong with brain candy but don’t start pretending it’s anything more than that.
It is only entertainment. Call it candy if you wish, but candy is fun to imbibe. Look, no one is trying to win a Nobel prize here. But I betcha Miller get an Emmy nomination for lead actor in a drama one day.
CBS should have just pre-empted this show and went right to the local newscasts after the game, realizing it was already 10:11 PM CT and it would have been a better fit. Why they even went this route and the many other unusual circumstances involved in the broadcast made it for a rather unorthodox night for the eye network.