SATURDAY PM, 2ND UPDATE: I’m traveling but will keep you posted about box office. In a word, it’s ugly. Maybe that really lousy Academy Awards show turned off America to the movies. “It’s a bad weekend across the board,” a studio exec warns while one more describes, ”Another soft weekend.” Total filmgoing of $100M looks to be a whopping -37% less than last year with every single new release underperforming tracking by a wide margin. This is usually a good time to release family fare, and even more so now because there’s next-to-nothing in the multiplex. That said, Warner Bros knew well before this weekend that Bryan Singer‘s 3D Jack The Giant Slayer (3,525 theaters, including 317 IMAX screens) was tracking very soft domestically and turning into major trouble. All those effects drove the cost to a ridiculously expensive $200 million shared with Legendary Pictures and New Line. Now it looks like this family fare with no stars (Nicholas Hoult who?) may only open to $26M – far less than the $30M hoped for by the studio which is still too low given the high cost. It’ll do a miserable 2X multiple even with a solid ‘B+’ CinemaScore.
And, remember, Friday’s figure of $7.7M was inflated by Thursday 10 PM/Friday midnight showings of $400K. Saturday’s $12.2M was a +60% improvement over Friday but still not good enough.
This bomb continues what has been a disastrous beginning of the year for Warner Bros (despite its Best Picture Oscar win for Ben Affleck’s Argo). Jack is the studio’s 4th straight box office dud – beginning with Gangster Squad in January and continuing through an abysmal February with Bullet To The Head and Beautiful Creatures. Upcoming The Incredible Burt Wonderstone isn’t likely to deliver, either. By May, the studio’s slate should deliver big grosses again starting with The Great Gatsby, The Hangover Part III, and the hotly anticipated Man Of Steel which by many accounts overdelivers. (That’s the buzz following its first internal screening.) But given Jack‘s jacked-up pricetag, not even big expectations abroad can save it – even though pic has opened to what the studio says are “very strong results” in Asia. Already insider autopsy reports are blaming Singer and the script by Darren Lemke, Christopher McQuarrie and Dan Studney for the lack of edge in this entirely familiar fairy tale twist on the classic Jack And The Beanstalk battle into a PG-13 effects extravaganza. Jeez, enough with this fairy tale crap, puh-leeze. “Problem is it plays like a 12-and-under pic. Everybody’s at fault. It’s just not a great movie.” Shot by Singer in 2011, it originally was set to open in the heart of Summer 2012 (June 15) under the title Jack The Giant Killer. Then it was pushed back to March 22, and shifted again to March 1 where it’s coming out only a week ahead of the Disney juggernaut, Oz, The Great And Powerful.
If Relativity’s cheap frat comedy 21 And Over (2,771 theaters) looks like Hangover for the college crowd with a ‘B’ CinemaScore – it is. It was scripted by Hangover writers Jon Lucas and Scott Moore. The studio is so embarrassed it’s not even publicizing the pic with me. It’ll make 1/3 what Hollywood expected – under $10M - and those were low expectations to begin with. Same with The Last Exorcism Part II (2,700 theaters), yet another unnecessary low-budget PG-13 horror movie and not even an audience pleaser judging by the ‘C-’ CinemaScore. Good thing CBS Films only paid a few million dollars for the movie. Marketing focus was kept on females under 25 and genre fans influenced by producer Eli Roth receiving a “Presented By” credit above the film’s title. (Who used to find Roth promising? No more…) Last and least, RCR Media’s thriller Phantom (1,118 theaters) looks to be a dreadful debut and won’t even exceed $500K.
Meanwhile, Universal’s Melissa McCarthy-Jason Bateman frenemies comedy Identity Thief now becomes the first 2013 pic to break $100M. And Best Picture winner Argo looks in line for a +17% Oscar bump – about half the usual +35%.
Here’s the Top Ten based on weekend estimates:
1. Jack The Giant Slayer 3D (Legendary/Warner Bros) NEW [Runs 3,525] PG13
Friday $7.6M, Saturday $12.2M, Weekend $26.0M
2. Identity Thief (Universal) Week 4 (Runs 3,230) R
Friday $2.7M, Saturday$4.2M, Weekend $9.7M, Cume $107.5M
3. 21 And Over (Relativity) NEW [Runs 2,771] R
Friday $3.3M, Saturday $3.6M, Weekend $9.1M
4. The Last Exorcism Part II (CBS Films) NEW [Runs 2,700] PG13
Friday $3.2M, Saturday $3.2M, Weekend $7.9M
5. Snitch (Summit/Lionsgate) Week 2 [Runs 2,511] PG13
Friday $2.1M, Saturday $3.5M, Weekend $7.5M (-43%), Cume $24.2M
6. Escape From Planet Earth 3D (Weinstein) Week 3 [Runs 3,110] PG
Friday $1.3M, Saturday $3.3M, Weekend $6.6M, Cume $43.1M
7. Safe Haven (Relativity) Week 3 [Runs 2,951] PG13
Friday $2.0M, Saturday $2.9M, Weekend $6.2M, Cume $57.0M
8. Silver Linings Playbook (Weinstein) Week 16 [Runs 1,836] R
Friday $1.5M, Saturday $2.7M, Weekend $5.6M, Cume $115.2M
9. A Good Day To Die Hard (Fox) Week 3 [Runs 2,589] R
Friday $1.1M, Saturday $2.1M, Weekend $4.4M, Cume $59.5M
10. Dark Skies (Weinstein) Week 2 [Runs 2,313] PG13
Friday $1.0M, Saturday $1.6M, Weekend $3.5M, Cume $13.4M
Editor-in-Chief Nikki Finke - tip her here.


Singer is a long ways from The Usual Suspects…
When will Hollywood realize he’s not bringing anything to the table?
The normally bellicose McQuarrie who loathes these boards and all us posters has been strangely silent about this weekend’s goliath free fall on his twitter page.
McQuarrie blames everyone but himself for his film failures.
I admit my fault in this disgrace. I also write for CHICAGO FIRE thereby making me an eternal hack.
I watch Chicago Fire, you have nothing to be ashamed of.
Gosh, I don’t know, Jack, why d’you suppose anyone would draw jaundice-eyed attention to these boards? Perhaps on account of they often devolve into a Schadenfreude-fest. At their best, the deadline.com boards attract industry professionals who have something to say beyond cynicism and snark. At their worst, they attract bitter trolls who contribute nothing but non-specific, non-constructive negativity which does nothing but add to the haze — you know the one — the one that looms off Malibu…on the horizon…and makes those sunsets so brilliant. Most people think it’s smog. It isn’t. It’s fear. It’s the exhaust fumes from all the fear that fuels Hollywood.
No, I’m not McQuarrie. I’m a third generation below-the-line worker bee who LOVES movies. I come to Deadline Hollywood to keep current with the biz that’s employed my family since the 1920s. Sometimes I look to the boards thinking there might be further insight into why the efforts of hundreds of people aren’t proving successful at the box office. I’m a big fan of The Usual Suspects and have followed McQuarrie’s genuinely unusual career for years. Bellicose? Not in my humble opinion. He seems, rather, to be deliberate and willing honestly to express his feelings. Seems like another guy who really loves movies and hates to see them fail and hates to witness the greasy results when the ravenous feed on the failure – or perceived failure of of anyone.
Good luck, Don’t Know Jack. I’ve got a lot of respect for someone who changes their Christian name in favor of a descriptive handle.
The feeding frenzies here are nothing new, although this one has taken a more direct personal tone towards Singer and his compatriots based on the blame being imposed upon them as described in the article. Maybe JACK REACHER THE GIANT SLAYER starring Tom Cruise would have opened bigger. It’s unfortunate this film cost so much and has delivered so little. Hollywood has had its own sequester on originality and risk taking. What these boards seem to represent are frustration and hate.
Hollywood needs to embrace everyone – especially the faith-based crowd that number 150 million in this country.
None of my church friends go to the theaters – there’s nothing in it for them.
Not only is there nothing for anyone of any faith based person at the movies but there is little to nil for anyone who enjoys a good story line. The film powers that be need to look at what does sell and what turns off the public. Male children under the age of 19 seem to enjoy devastating machinery crashing into various things. I can’t think of any other demographic with the slightest interest in such mind-numbing subjects. Every week, I see groups of women over the age of 35 converging on my area’s local theaters. There are always families and even some young couples on dates looking for a film they both can enjoy. Few people look for blood dripping films. Sometimes, it’s those groups of women who maybe the only ticket buyers for the entire evening. They flock to films with historic or romantic value. Tragically, those in charge of creating films seem blind to this strong movie going demographic. Will Tinsel-town close the doors or learn to understand more than one demographic, that is the question. Look to films like Argo and Gilhorn. I’ve always thought, there is nothing more interesting or as strange as the truth. True events will always top anything anyone can dream up. The public wants to learn and enjoy good stories with quality actors, directors and crew. With those classic components, film creators will always win. Stash the fluff-stuff, There’s rarely any need for 3-D or expensive effects as long as the Story is very well told, the Director understands the process and the actors are at the top of their game.
This is my surprised face….
The first trailer I saw for jack the giant killer slayer back in 2011 was awful, the latest one k saw a few weeks ago, was awful. The movie might be good family fun. But with poor cg on the giants, this needed more charm and leasing our face mindless cg.
Right? Who’d have though 200 million could look so horrible?
Didn’t “Terminator:Salvation” also cost 200 Mio $ and it also looked like total crap.
It’s not the production values that were crap. It’s called McG could not properly direct a movie. Not to mention ILM went overboard with the CGI, and Christian Bale was rather miscast. No wonder it was crap.
Continues to amaze me that District 9 cost $30 million and had CGI effects superior to almost every $150 mil + flick I’ve seen in the last five years.
Something is very wrong with this equation.
Never forget this had an early January release date.
Actually it was originally slated for June 2012. It was supposed to be a summer blockbuster, not the tossed off garbage it ultimately became.
I remember hearing more release dates.
Thank you god for hearing my prayers that this and other crap movies all fail.
“Jack the Giant Slayer” is a very good flick but the TV ads make it look lame, the same thing happened to the “John Carter” movie.
Problem is, jahn carter WAS awful . Pure crap on every level. At least Singer can tell a story. And audiences worldwide rejected it.
Your saying Andrew Stanton can’t tell a story? That sir, is bullshit.
Maybe in animation.
I think he’s saying that John Carter sucked. And that, sir, is true.
Yes. The storytelling in john carter is lame, and stanton is to blame. I don’t care about his cartoons for children, but if they’re as juvenile and boring as carter, the only reason would be that their standards are low.
No. WALL*E and Nemo are much better than Carter. No low standards there at all.
Maybe Stanton shouldn’t make cartoons for children (and adults with actual heart), and just remake Caligula and A Clockwork Orange as cartoons. That’ll get audiences throwing their wallets at Hollywood!
John Carter was a great movie with a horrible ad campaign that made it seem like it was about a naked hippie jumping really high for two hours.
You mean it wasn’t?
HA! HA! HA! HA! I love it when annoying looking films die horrible public deaths at the box office. Jack was DOA and audiences smelled it a mile off. Pushed back a year, title altered, boring looking story, ugly cgi fest. Bryan singer is such a soulless director. All the warmth and passion he once had is long been burned away. I shudder at the idea of him making the new x-men movie. He should have been kept far away from that franchise.
It’s funny when the hard work of hundreds of people goes down the pooper, now? Man oh man. Douche.
He has a right to speak the truth or what appears to be the truth. If hundreds of people or thousands of people lose a job because of it, that’s tough. The right thing to do is make a better project next time. And when you see your project going down the toilet, say something before the project goes off track. No one deserves a pat on the back and a “GOOD JOB” for making a flop.
99% of the people who worked on JACK THE GIANT SLAYER had no influence on whether the overall product turned out well or not; they were below-the-line craftspeople and tradespeople just doing their jobs. (And the CGI of the giants looks a lot better in the actual movie than it does in the trailers.) To say that they should suffer because of creative decisions made at the top is blinkered and ignorant.
Very true. Crew members as a whole aren’t blamed for the poor box office and the fact the film was technically finished over a year ago and most of them have already moved onto other projects. If anyone is worried it’s the people ABOVE the line.
jeez man, are you serious?? Let me put it this way, I work in a shoe factory (I really do)so, if my boss makes fugly shoes that don’t sell well and gets crap from the public for his horrible designs, is it the public’s fault for not buying the product we all delievered? NO! My boss is to blame for making cr@ppy shoes that didn’t sell well, which will eventually cost me my job!
Which was exactly my point, Nina. x2y4 seems to think that workers deserve to suffer when their boss does a lousy job.
Yes. When they’re sanctimonious, conceited, holier than thou Hollywood people, it is indeed funny. When will you guys learn that 95% of the nation loathes Hollywood and the folks who make TV and movies and love it when you fail. You know why? Not because of your liberal politics or anything, but because of the insipid product you put out including the insipid fairy tales one after the other, the nonstop sequels, etc.
So it was only 5% of the nation that made “the nonstop sequels” to TRANSFORMERS, PIRATES OF THE CARIBBEAN, TWILIGHT, etc. into huge hits?
95% huh? Yeah that explains why there is nonstop TV and magazine coverage of what every “star” actor had for breakfast this morning or what some Hollywood couple is going to name their unborn child! I’m sure there are a few people going to see the same movie 100 times per weekend to make up for the 95% who loath Hollywood.
A bad movie is a bad movie and the good intentions of hard-working people, while appreciated, doesn’t make it any less of a bad movie. The individuals delighting in a given film’s poor showing are not exulting in the negative effect it will have on the average, below-the-line worker because, you know as well as I do, that it’s sub-par showing doesn’t affect them. As someone already pointed out, they have already been paid and moved on to new jobs. They’re not making any more, or less, based on how the movie opened. On the other hand, the individuals responsible for quality control – the decision makers, the writers, and the director – most assuredly WILL feel the burn. And rightly so.
I agree! How this film made it to production is beyond me. Who is making these creative decisions? Time to clean house.
WB has been on a cold streak for months but thankfully Peter Jackson, MGM and Affleck gave them a few bright spots.
You’re forgetting Nolan.
MGM? What have they ever done right besides attaching themselves to Bond?
amazing how quickly the studio turns its back on the director and the film. our theater last night was packed and people cheered throughout and applauded at the end. it was not perfect but it was really fun and a huge spectacle. they should blame themselves for poor marketing and if you move the film 9 months why move it up against something as big as oz? this was a missed opportunity for wb. hopefully it will be big overseas. the movie business should be rooting for these films to work not writing snarky posts about them bombing
What is that supposed to mean? That just because you work in the movie business you shouldn’t speak your mind? That there is no accountability? Just be a cheerleader? Its because of attitudes like yours that this business is in the condition it is today.
That’s why there’s the old saying “when a movie succeeds, it’s to the credit of the actors. When a movie fails, it’s the director’s fault.”
I absolutely agree! It was an absolutely deliciously fun adventure. Whole audience was pulled into it and EWAN Was spectacular to see again. The trailers and date setbacks are to blame for its flop.
The movie is to blame for the movie.
Jack looks too hipstery and un-fantasy like. The giants are also unremarkable. We have aliens and dragons and transforming robots now. No one cares about seeing enlarged humans anymore.
The thing is, I didn’t think “Jack the Giant Slayer” was bad at all. It has problems inherent with several other Singer films: there’s a lot going on, and the characters are partially developed (especially Roderick and the lead giant). Either he needed another script revision or another pass in the editing room. And there’s nothing awe-inspiring about the film, save for the last 15-20 minutes.
The best thing I can say about the film is that’s a passably diverting film. I don’t know what WB was thinking with this early March date (a week before “Oz” kills everything in its path). They would’ve been better off in early April or late February with the weak competition.
Whatever crappy agent represents Nicholas Hoult, please turn in your credentials. How you expect a balding 22-year-old to open a movie is beyond the pale.
Wouldn’t that his agent is doing a good job and should get more clients? He is there to say his client is prefect for every part.
Hey, give the kid a break! As a man now in the full flower of baldness, I offer this message of hope to Nicholas: Everyone has to start somewhere. You’ll get there, son.
I’ve only seen the trailer. From that I can tell you that 1) the giants sucked and 2) the kid playing Jack was ugly and meh. If there were better giants and a better lead in the movie, then someone needs to overhaul the pr department.
ps we’re not seeing it.
Singer has AWFUL casting agents. Brandon Routh anyone.
It’s always fantastic when a soul less cgi monstrosity like Jack dies a violent death at the box office. Audiences were smart enough to smell the stench coming off this one and they wisely told it to get lost. It’s clear the studio came to it’s senses about Bryan Singer’s directing abilities and worked to slowly kill the DOA movie. A massive release date bump, a title change, uninspiring trailers and incredibly low awareness built up. Plus they sent it to die the week before the heavily hyped OZ. When will Hollywood stop giving work to Bryan Singer? The man has no spark. No vision. Everything he creates is flat and devoid of life. Superman returns, Valkyrie and now Jack. That’s three strikes and you’re out Bryan! The fact that this self-indulgent fool is back in command of X-men is a terrifying prospect. If Fox had any sense they’d boot him off the new X-men installment. It seems like he’s only using that film that slowly turn a new energized franchise back into the way it was over a decade ago.
Bryan Singer should be allowed to return to directing after completing an extensive internship with Chris Nolan. The man could learn a thing or two about storytelling.
X2 doesn’t understand this comment.
Thank you.
Singer was fine with Apt Pupil, Usual Suspects and the first two X movies. Seems like he went off the rails once he did Superman and has been spiraling out of control since then.
X2 remains one of the best comic book movies. Definitely better than the Avengers, box office be damned.
Please, TDK and TDKR and Inception have the most tedious, clumsy narrative’s of any movies in recent memory. Nolan has a tendency to overreach and fail miserably.
Shocker! I thought this and Hansel & Gretel would be HUGE hits with multiple sequels.
(Giggle)
For your information, Hansel and Gretel WAS a hit. It’s going to come close to hitting 5X the budget with WW revenue. That’s a hit.
I really hope Oz bombs next week, it’s the first movie of 2013 that doesn’t look watchable.
I truly hope Oz kicks serious ass in the box office. It looks amazing (extremely watchable) and has a hardcore fanbase just waiting to see. So in short, it should do magically great, you hater.
I hope Jack The Giant Slayer improves with numbers this week (love Nicholas Hoult and he is a STAR) but it was extremely stupid to open a week before Oz.
I hope OZ THE GREAT & POWERFUL is a good movie. And if that’s the case, I hope a lot of people tell others about it. The TRANSFORMERS turds made billions of dollars, but I doubt most of the folks on here think them deserving.
I’m not some sort of Oz defender (it’s extremely likely I won’t see it), but I find it laughable that you consider it the first unwatchable movie of the year.
Has “Jack” received much publicity? I haven’t heard of it until now.
It costs 195 million dollars to make. I wonder how much of that went into marketing, because I only found out about it by accidentally stumbling on to a teaser trailer in mid 2012 on YouTube. I didn’t even know the film was pushed back, or when it would be coming out.
It’s a tough defeat for all of the people involved. The “RE-Imagined” trend has got to slow down. These movies are too expensive to make and are garnering little to no public interest. But maybe when it opens overseas it will gross a good 200-300 million. I’m sure the production studio is praying for such a miracle.
OMG hysterical!
This is actually an intriguing comment. Perhaps hardly anyone watches TV anymore, because this last month was inescapable with Jack’s FEE FI FOH FUM onslaught of ads. Back to the drawing board, Hollywood.
Why the hate for JTGS? I saw it. Pretty good movie. Not great, but the B+ cinemascore indicates it is pretty good. I like what Chevy Chase once said: “Creative artist spends months-years/effort/talent and scads of money on films only to have some bitter critic slash it writing a hit piece which required only 15 mins. to produce.” Sad.
And yet Chevy Chase did the same thing to his critically-acclaimed TV show.
Chevy Chase, bastion of quality films.
Are you saying Deal of the Century wasn’t a quality film….?
Another marketing failure.
No, John Carter flopped because it was a HORRIBLE movie. …and this was, too. The only bright spot was Ewan McGregor, and I felt sorry for him being in this.
” The only bright spot was Ewan McGregor, and I felt sorry for him being in this. ”
Why? This movie is going to be the highest grossing non-Star Wars movie he’s starred in.
Why would any of you folks want a movie to bomb at the box office? What good does that do for you?
How else will they learn?
Exactly. As long as people flock to bad movies, they have no right to expect anything but more of the same.
We have no one but ourselves to blame for the current state of cinema (which I actually think is showing signs of improvement).
Myself, I make it a point–no matter how enthusiastic about a new release I may be–to NOT attend tentpole, blockbuster movies on their opening weekend.
It is up to us, the audience, to break the blockbuster, must-gross-half-its-production costs-on-opening-weekend mentality. If most financially successful movies did well at the box office because of word-of-mouth and good reviews–rather than an enormous, pre-release publicity campaign–we’d ultimately get better movies.
And those movies would be more profitable because word of mouth and reviews are free, unlike TV and internet ads. Oof course you want some of those because it’s useful for moviegoers to get some idea of what a movie is going to be like.
I think we are getting mid-budget movies back, but we can hasten the process by boycotting poor blockbusters until we hear something good about them–from either a trusted critic or friend. Studios aren’t going to suffer if their profits come in over months instead of weeks, and bad movies shouldn’t make profits at all.
Great comment. No snark. Just a solid opinion. Me likey.
I think your point has already been made. The article just happened to mention that Silver Linings Playbook has made $115 million after about 16 weeks. That’s exactly the kind of movie you’ve been talking about!
Apart from sheer meanness,people want aesthically bad movies to fail for the same reason lots of people on TV watching web sites want bad TV to fail … because each of us is ruled by the mass audience and they, the mobs in the mall on Xmas and the noise-loving idiots at municipal Fourth of July festivals, etc, NOT the hated suits and precariously-perched talent, decide what’s on. If avant-garde productions of Shakespeare and Strindberg got 6.0 in the 18-49 demo, we’d be watching that instead of American Idol and 2 1/2 Men. We have met the enemy and they are us – unless you publicly express your dislike of cultural garbage, which makes it a far more honest us-v-them.
Uh what? This whole article makes no sense. A flop? There’s still half the weekend to go, plus worldwide releases (it doesn’t get released here in the UK until the end of the month), and it’s currently sitting at number one in box office takings. Failing to see the failure…
Also Nicholas Hoult is definitely a star, or did people not see About A Boy, X-Men: First Class, Clash of the Titans, A Single Man, or Warm Bodies. Even if not, what about Ewan McGregor? Stanley Tucci? Ian McShane?
But is he a name?
And you wouldn’t know just by the ads the other three are in it. Not exactly names that get butts into seats anyway.
A $24 million opening for a $200 million movie is not a good sign.
I was hoping it will get at least some 28-30 millions. Because I like Nicholas Hoult. But movie looks very bad in trailers. I’m not surprised it bombed. Why on earth 200 millions budget? It looks too fake with all that CGI. Did work of CGI people cost some $100 millions? Even Snow White cost $160 millions. Stop doing $200 millions movies. It’s too much.
Also I believe that Nicholas haircut killed the movie. He was looking so hot in Warm Bodies. But in trailers for Jack he looks like such a dork with that haircut. He lost all his hotness. And when your main hero looks stupid and not cool then people will not watch him and his adventures.
The whole storyline looks boring. They should have gone more dark like Snow White.
And thank God Nicholas Hoult has success of Warm Bodies behind him. Because otherwise Jack would be his John Carter. In Warm Bodies he showed that he can be charming leading man. When script and movie is good. With Mad Max and X-Men sequel he won’t turn to Taylor Kitch. But he should probably stay as supporting character in big movies.
I wonder how Oz will do. Because Oz looks just as stupid and ridiculous as Jack. I think it will bomb too, no matter how hard they promote it. I watch trailers and I don’t care about characters and their problems. That way I have no interest to go to movie.
… after all the marketing, all the hype, it’s still just Jack and the Beanstalk. Time to wake up and stop convincing yourselves that Hansel and Gretel, Jack and a bean stalk and other fourth rate fairytales we heard once in our childhood are going to pull us in. They are not classics that anyone ever revisits.
Time to take your risks on new stories, the old ones are flopping all around.
And poor X-Men, they get it back on track with First-Class, now in Singer’s hands they are overloading it with characters instead of focusing on the story.
So your saying you don’t want to see “Goldie Locks and the Three Bears” 3D extravaganza?
Depends. Will this dark gritty not appropriate for children version be rated PG-13 or R?
Well, if Hansel and Gretel and Jack in the Beanstalk aren’t classic. . . I don’t know what is. You don’t get much more iconic than fairy tales.
That said, they are a little thin as feature movies.
Actually, I was hoping for a reimagined retelling of the Three Little Pigs except the three pigs are a bunch of do-gooders who are trying to build and rehab affordable housing for the working poor, and the wolf would be a hot shot real estate developer looking top buy up a blighted neighborhood and build expensive hotels and luxury condos on the site.
How is Gangster Squad a bomb, with public figures showing 60M budget and approx 95M in worldwide revenue to date? Certainly not a homerun but a bomb? Explain yourself DH…
If you believe that Gangster Squad only cost $60 then I’ve got some magic beans to sell you.
60M including P&A?
The reason I’m not seeing this film is quite easy to explain: have not been sold on the “Giants”. I just don’t understand how a movie in 2013, coming from a major studio, with a budget of at least $200 million, whose entire premise hangs on making audiences believe in these giants, ends up having bad special effects. I don’t get it.
Same thing with OLYMPUS HAS FALLEN: if the f/x for this movie were up to par, I’d be all over that film on March 22nd. Unfortunately, every trailer and every tv preview I’ve seen makes it painfully clear that the f/x for this movie are of no better quality than what you might find on a made-for-tv movie on the SyFy Channel. The gunfire in the OHF preview is fake; the rotation of the engine blades is CGI…..the banner being unfurled from the White House is entirely CGI….the background behind the White House is entirely bad CGI…..
“Olympus Has Fallen” is going to be one of the worst movies of all time. The trailers have already proved it. Gerard Butler just needs to hang up the towel and fly back to Scotland, because I am sick and tired of his face. Joseph Gordon-Levitt draws loops around this giant log.
So essentially your saying WB marketing can’t open a movie unless its a really good movie or aided by some kind of pre-awareness?