Nellie Andreeva

A month after chairman Bonnie Hammer was given the reins to NBCUniversal’s entire entertainment cable network portfolio, she has given expanded responsibilities at the new entity to four of her top executives to complete the exec takeover of the cable networks previously overseen by chairman Lauren Zalaznick and her team. Catherine Dunleavy, previously EVP and Chief Financial Officer for NBCU Cable Entertainment & Cable Studios, the previous division run by Hammer, will serve in the same capacity for the new NBCU Cable Entertainment Group, formed by merging the cable assets overseen by Hammer and Zalaznick. Veteran business affairs executive Beth Roberts, previously EVP Business Affairs, Cable Entertainment & Cable Studios, has been named EVP Business Operations for the Cable Entertainment Group, adding Legal Affairs to her duties. She also is keeping the COO, Universal Cable Prods title. Cheryl Rosenbloom, previously SVP Human Resources NBCU Cable Entertainment & Cable Studios, has been upped to EVP Human Resources and Diversity Outreach for the new group. And Cory Shields, EVP Communications, will serve in the same capacity for the bigger entity. Here is Hammer’s staff memo:

Hello all –

As we move forward in the evolution of the newly formed Cable Entertainment Group, I’m excited to announce some key appointments and expanded roles on my senior management team.  From my point of view, every one of them is not only terrific at what they do, but a genuine pleasure to work with.

They are:

Catherine Dunleavy, Executive Vice President and Chief Financial Officer, will oversee financial performance, strategic analysis and business development for all of the properties in the Cable Entertainment Group, as well as administrative operations, including real estate and facilities, across the portfolio.  I’ve worked closely with Catherine for nearly a decade, and I’ve never found a better partner in managing for results in a broad and varied portfolio…with minimum stress!

Beth Roberts, Executive Vice President, Business Operations, will be responsible for all business affairs for the Cable Entertainment Group, with a key role in developing new strategies for business deals that play across the portfolio.  In this newly created role, Legal Affairs will dotted-line report into her as she partners with the corporate legal team. Beth has long been a major contributor to our success over the past several years, working effectively both inside and outside the company with everyone from creative and agents to lawyers and operators.

Cheryl Rosenbloom, Executive Vice President, Human Resources and Diversity Outreach, will oversee organizational decisions concerning perhaps the most important asset in the Cable Entertainment Group…our people.  Cheryl approaches her role with a consistent balance of excellent judgment, honesty and empathy. She consistently arrives at the most creative and human solutions to even the toughest situations.

Cory Shields, Executive Vice President, Communications, will oversee communications, press strategies and pro-social initiatives for the Cable Entertainment Group.  Cory is a strategic PR pro with a long and successful history at NBCU.  His close and trusted relationships within the company and the industry have proven invaluable since he joined my team a couple of years ago.

I couldn’t be happier about continuing to work closely with Catherine, Beth, Cheryl and Cory in the exciting days ahead.  Please join me in congratulating them.

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