Despicable Me 2 launches July 3 in theaters but the Despicablimp already is in the air. The promotional vehicle (literally) for the Universal Pictures-Illumination Entertainment sequel took off today for a 20,000-mile coast-to-coast trip and makes its first official public appearance tomorrow over Nickelodeon’s Kids’ Choice Awards in LA, so it will be hanging around town for a while. The blimp — that Minion is 165 feet long, 55 feet high and 46 feet wide — can be tracked here along with its promotional appearances. Here it is:
Despicablimp High-Hyping ‘Despicable Me 2′
By THE DEADLINE TEAM | Friday March 22, 2013 @ 11:43am PDTTags: Despicable Me 2, Universal Pictures
This article was printed from http://www.deadline.com/2013/03/despicable-me-2-blimp-launches-tour-universal-pictures/
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well, at least it’s not LAST ACTION HERO on the Space Shuttle.
anybody know the music?
Isn’t this literally the exact same thing that Disney marketing just did with the hot air balloon for Oz – down to the online tracker? Very original.