Michael Winterbottom‘s The Look Of Love premiered in Sundance where it was acquired by IFC for North America. The film stars Steve Coogan as Paul Raymond, aka ‘The King of Soho.’ Raymond built businesses that included the notorious Raymond Revue Bar and Men Only magazine through the 60s and 70s, to ultimately become Britain’s richest man, but lose those closest to him in the process. The movie also stars Anna Friel, Tamsin Egerton, Imogen Poots, Stephen Fry and David Walliams. Winterbottom previously directed Coogan in 24 Hour Party People and The Trip. Studiocanal releases in the UK on April 26. Here’s the trailer: