If you care about news, then the Pew Research Center’s latest annual State Of The News Media report will make you want to cry. Providers across all platforms became “more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into [their] hands,” Pew’s Project for Excellence In Journalism finds. The shortcomings stood out during the election when “campaign reporters were acting primarily as megaphones, rather than as investigators, of the assertions put forward by the candidates and other political partisans.”
Even in a year with an exciting presidential election the collective audience for ABC, CBS and NBC’s evening newscasts fell 2% to 22.1M “resuming the downward trajectory of nearly three decades” after an uptick in 2011. Total audience for local TV newscasts — the nation’s #1 news source – shrank last year in all key time slots except for early morning and across stations aligned with all the networks, resuming a downward trend that seemed to have ended in 2011. Viewing of the evening newscasts that aired between 5:00 and 7:00 PM at the major network affiliates fell 7% last year. One reason: young people are tuning out. About 28% of adults under 30 regularly watched local news last year, down from 42% in 2006. Local news devoted 40% of air time to sports, weather, and traffic, up from 32% in 2005. And just 20% of the stories last year ran at least a minute, down from 31% a decade ago.
NBC still had the No. 1 evening newscast although with fewer viewers. The network had no reason to cheer, though, as The Today Show fell behind ABC’s Good Morning America, Meet The Press lost to CBS’ Face The Nation, the prime time show Rock Center lost viewers, and Dateline Friday “saw its audience crater.” CBS’ third place evening newscast was the only one that gained viewers. Its “continuing focus on harder news seemed to pay dividends with the evening audience, but not with the morning,” Pew says. The evening newscasts still matter, the researchers note: The CBS Evening News attracted about 6.14M viewers, which was more than twice the 2.96M who tuned in to the top-rated cable news show, Fox News’ O’Reilly Factor.
And the audience for cable news seems to have hit a ceiling. Despite the presidential election, the total median viewership for Fox News, MSNBC, and CNN rose just 1% last year with prime time +3% — a big contrast with the 2008 election when the collective prime time audience was up 35%. It’s mostly a CNN problem: It lost viewers in all day parts while MSNBC and Fox News grew for the most part. (Fox’s prime time audience was flat.) As a result, CNN’s cash flow is believed to have dropped about 5% while Fox News was up 11% and MSNBC was +4%. Despite the differences in their performance, and points of view, Pew says that the formats of the news networks have become remarkably similar — which it says is a “major change from 2007.” Five years ago CNN was “distinguished by its emphasis on edited packages” while MSNBC led in interviews. But now MSNBC has increased the number of packaged segments it runs in prime time. Meanwhile, CNN and Fox News have cut back on the amount of time during the day that they devote to “breaking news and non-ideological coverage.” Collectively, during the morning and afternoon dayparts “Live breaking news was cut in half, from 10% in 2007 to 5% in 2012, and live staff reports dropped from 23% of the newshole to 18%,” Pew says. “Combined,that means a 10 percentage-point drop in the amount of live-oriented daytime coverage that did not take the form of interviews with guests.”


The “dumbing down” of America continues. It seemed to me that during the 2012 election, the news media, both on the left and the right, did nothing more than spin for the respective candidates. I believe that was evident by the incessant pole number reading that proved to be nothing more than “hogcock”; poppycock for those uninitiated.
Consider that Fox News Channel affiliates run anti Obama news under the guise of local reporting and MSNBC’s shameless Obama love,
one has to wonder who is telling the truth and journalistic ethics need to be called into question.
I can spell Better (but not perfect) News in nine letters: NPR, PBS, BBC.
the news has become a joke — and not a funny one.
it started with de-regulation in the mid-90s when ownership caps were eased and media companies were bought out by corporations to the point where everything is owned by a handful of people who can now exercise control over a) what is considered news and b) how it’s reported.
even commentary and analysis becomes inane, banal and hollow. whoever screams the loudest and spews forth the most ridicularity gets the attention and the ratings.
the news should not be about ratings. the news should be immune from that. report the truth, provide solid in-depth analysis and people will tune in — simple as that. fuck the ratings. the news should never have been bought out to the in the first place.
The fact is that most Americans are waking up and realizing that so-called “mainstream” news is simply corporate propaganda propagated on ratings, advertising dollars, and spin to appeal to the devotees of either major Wall Street-sponsored political party.
The best journalism is one untainted by special interests (aka ratings and big money). This can be found either in public broadcasts, non-commericial media, or grassroots non-profit media.
Don W. is right – he lists some examples of better journalism.
The general public only wants to hear biased reporting that fits in with their beliefs. That’s why the right watches Fox and the libs watch MSNBC. CNN is an afterthought – and that will not change no matter what Zucker does.
In my view MSNBC offers a truly balanced approach to the news. More often than not when a divisive issue comes up, their people show us exactly how their rival Fox has played it. Then, they give us the extra words or moments or images that Murdoch’s pretty-face team had chosen to delete and Voila! We have both sides of the story.
Biased, but yes MSNBC do pry out the truth. MSNBC spends half it’s time pointing out the utter nonsense that Fox spits out. Somebody has to make sure the public gets it right. “Fair” and “balanced” but never the TRUTH.
The local newscast that comes on at 4:00 in the afternoon and runs to 6:30 can be summarized as follows: Traffic, crime, traffic, crime, weather, traffic, sports, crime, weather, traffic. They rarely give any news during local elections. They are useless. Watching a local newscast is depressing since they fill 2.5 hours with stories that don’t even make the paper. They never tackle the difficult stories, they fill their time with fluff.
The downfall began when real news people were pushed aside when the entertainment companies took over the networks. Do you honestly think Disney, Fox, Comcast, Viacom (via Redstone) give a rats patoot about network news? If they’re not a profit center, then they don’t get a budget.
I’ll stick with PBS (national, local news) and the BBC (international news).
I agree with a lot of the comments, the media is dumbing down the news, and not really pay attention to giving the American people the truth. Stick to the news and stick to the truth not push a silent agenda to fool the viewing public.