Nellie Andreeva

Since Nancy Tellem officially joined Microsoft as Entertainment and Digital Media President in September, launching the Santa Monica-based Xbox Entertainment Studios, which she oversees, has been a priority for her. Over the past couple of months, Tellem has been putting together a senior management team, which is now taking shape. Michele DiLorenzo joined two weeks ago as SVP, Strategy & Business Development, while veteran network executive Jada Miranda came on board a month ago as SVP, Creative. Both are based in Santa Monica and report to Tellem. DiLorenzo will be responsible for driving all aspects of XES strategy, financial modeling and business development efforts and will lead distribution, programing, licensing and monetization partnerships. DiLorenzo previously handled monetization strategies for Yahoo!, Comedy Central, MTV, Nickelodeon and Virgin. Miranda will oversee the creation of linear and interractive content for the studio. She previously served as SVP of Drama Programming for NBC and spent eight years as a programming executive and producer at HBO. Also recently joining XES’ Santa Monica office and reporting to Tellem is Cheryl Ricketts, VP, Marketing, who will be working closely with the Microsoft production, business, strategy and marketing teams.

SVP, Creative, Xbox Entertainment Studios

Related: Nancy Tellem Talks Microsoft’s Xbox Entertainment Studios

Wil Mozell, GM of Sports Entertainment Group (SEG.tv), and the BigPark and Skybox studios, are now part of XES, effective immediately as sports are considered a key part of Microsoft’s TV efforts. They will remain based in Vancouver & Redmond. Lynne Hill, Partner Studio Manager and the 2WayTV team, moved to XES in January, reporting to Shannon Loftis. Jennie Locati, Director of Studio Operations and Business Management, started two weeks ago, also reporting to Loftis.

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