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After being walloped in the February sweeps and falling to fifth place behind Univision, NBC has taken another hit. With last week’s ratings in, the network has fallen to third place among broadcasters for the full 2012-2013 season. The returns for the week ending March 10 have Fox bouncing up to second place overall season-to-date with a 2.6/7 over NBC’s 2.5/7. With the Super Bowl, the Grammys and a strong schedule of The Big Bang Theory and the NCIS franchise, CBS claims the top spot with 3.1/9. Oscars broadcaster ABC is fourth with a 2.3/6 and the CW a far fifth with a 0.7/2. This is the first time Fox has been in the second spot this season since the September 24 Week 1. CBS is even with its ratings for the 2011-2012 season year-over-year, while NBC is down 7%, ABC -8%, the CW -13% and Fox -21% from last season, when it held the No. 1 spot.
Related: NBC Wins First November Sweep Since 2003
It wasn’t always so bleak for NBC this season. Coming off a solid chest-thumping fall and topping the November sweeps fueled by The Voice and football, the network was in the top spot for the season up until the week ending January 27. But after those shows ended came quickly cancelled duds like Do No Harm, weak freshman comedy 1600 Penn and the dismal return of Smash. On the horizon, The Voice returns for a new season March 25 and solid newbie Revolution also is coming back.
For the week, with strong showings from three live American Idol broadcasts, its Sunday animation block, a surging Glee, freshman The Following and Bones, Fox dominated among adults 18-49. The network got a 2.3/7 and its programs took eight of the top 20 spots. CBS also had eight shows (including Big Bang Theory and Two And A Half Men in the No. 1 and No. 2 spots) in the Top 20, but it drew a 1.9/5. Both networks were down ratings-wise from the comparable week last year 4% and 5% respectively. ABC got a 1.5/4 for the week, down 6% in the ratings from the week of March 5, 2012. NBC came in fourth place for the week with a 1.1/3. That’s a cratering of 39% from the 1.8 rating the network drew a year ago during the week of March 5.
Deadline's Dominic Patten - tip him here.
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no one wants to give any new NBC shows chances because they mistreat the shows so poorly that almost no matter what, they will fail eventually.
Football and the voice can only take you so far and only buy you one lead-in really as their football is a sunday night game and everyone’s gone after that anyways.
I’m glad this network is failing it’s what happens when you cancel shows like Awake, don’t give proper respect to shows like Community and fail endlessly with shows like Do No Harm, Whitney and Up All Night, the latter of which keeps getting repackaged despite nobody’s desire to see a single part of that show stay on air.
Community has aired 76 episodes. For a show that has not been shown any respect, they somehow have been allowed to make that many episodes. There are a lot of creators, cast, etc… who would love to be treated so crappy that they are mere breaths from syndication.
People have got to stop beating this dead horse with Community. Enjoy the fact that you’ve somehow seen three+ seasons of it.
Look at the way they basterdized Las Vegas back in 2008? I feel this is where it all started to go downhill for them when they took good shows like that and never marketed them or ended them properly and pissing off the legions of fans they had and it’s been in a freefall since then. Bad management hasn’t helped them either from Zuckerwad to turd Silverman and now these geniuses that were brought in from Showtime to fix the problems there and unless they do a complete 360 planwise, they’re in danger of finishing even lower, possibly 6th and Comcast will NOT like that.
Josh,
Awake was canceled because it didn’t have the viewers. Also despite what Deadliners think, Whitney has done well enough in the ratings for NBC to come back for season three.
I attribute it partially to anti-Leno backlash/Conan overhang from 2010. That, and some sucky shows. And, a bit of mishandling of decent shows as Josh mentioned. But don’t underestimate the contempt some young viewers still harbor for NBC.
Your Conan/Leno “Backlash” Comment Seems Naive. Show Business Is A BUSINESS. If NBC Didn’t Think Leno Would Make Them More $$$ Than Conan, They Wouldn’t Have Brought Leno Back…It Was NBC’s Decision, Not Leno’s. Conan Was Bleeding Late-Night Viewers That Leno Had Worked Hard To Earn. Ask Yourself This Question: Why Haven’t Conan’s Loyal Fans Followed Him To TBS? Maybe Because They Don’t Care Care?
You’ve been posting this “Show business is a business” tripe on various websites and under various names since Conan’s “letter to the world” in 2010 in defense of Leno. It’s obvious you’re a shill of some sort. Due to the complete lack of originally I think there’s at least an 85 percent chance you work in the creative department at “The Tonight Show.”
Appreciate Your Comment, Leno. An 85% Chance I’m Right.
HEY CONAN, GIVE IT A YEAR OR SO AND JIMMY FALLEN WILL JOIN YOU ON CABLE!!!
by Jag Gaynor (Notes) on Thursday, March 21, 2013 at 6:06pm
Well, NBC’S about to do it again, reaffirm their position in the ratings. When I worked there we were number 1 for most of my 25 years. Now they’re lucky to be 3rd of 4th amongst the 4 Broadcast Networks, of ABC, CBS, FOX & who else, but NBC. You see, a few years ago, when Jay Leno’s Tonight Show was clearly dominating the 11:30 hour, they moved him out of that show and put in Conan O’Brien, who totally bombed out and it ruined Conan’s career, cause he was dynamite in the Late Show hour after the Tonight Show, but couldn’t cut it with Jay’s audience (formerly Johnny Carson’s). Well, then they brought Jay back to the 11:30 time slot, and it’s not the same. Well, ABC moved Jimmy Kimmel into their 11:30P time slot and he’s very funny, giving Jay some problems. So, what’s NBC’S answer? To say bye bye to Jay, again, and give the 11:30P slot to Jimmy Fallen, who’s about as funny as Dog Poop on your shoe, and move the show to NY. BAD CHOICE!!!!! You know, the Tonight Show was JOHNNY CARSON’S, JOHNNY CARSON was, and still is, THE TONIGHT SHOW. Jay Leno was great, but admittedly he’s not Johnny. There will never be another JOHNNY CARSON. If they take the show away from Jay Leno again and give it to Jimmy Fallen (BIG MISTAKE, BIG MISTAKE), they need to dump the title, “THE TONIGHT SHOW,” and call it the “JIMMY FALLEN SHOW,” which, too, will eventually wind up like Conan O’Brien. FALLEN’S about as funny as CHOLERA. And you might say where does David Letterman fit it? Absolutely nowhere. He’s not funny, he’s a mean spirited, elitist LIBERAL. You know whom I think is crazy funny, CRAIG FERGUSON…but go ahead NBC, nobody expects great things from the brilliant(?) and creative(?) minds at Comcast…An opinion of a retired cameraman, bring in Fallen and he won’t even beat the talentless Letterman. BUT THEN WHAT DO I KNOW!!!!!! …..copyright 2013: the Always Dangerous JAGMAN (NBC employee 1969-1996)
The only good news is that all the people who injured the peacock are gone or soon leaving.
To get everyone’s spirits up over at NBC, they need to unveil a new logo: An angry zombie peacock from hell ripping apart the body of Jay Leno.
“An Angry Zombie Peacock From Hell Ripping Apart The Body Of Jay Leno.” Kinda Passive-Aggressive, Don’t You Think? Very Funny, Mr. Leno.
Bravo Mr. Greenblatt! How is not being able to “monetize” older viewers and cancelling Harry’s Law working out for you?
Really? Then why do The Voice and Revolution get good ratings? Why did this weekend’s SNL have great ratings? Leno has nothing to do with NBC’s problems. When they put decent shows on, the audience shows up. When they don’t, it’s crickets.
And folks, it’s only going to get worse than better for NBC if they don’t get off this plan they have now and stop depending on bad reality shows and singing competitions to get them over the hump. Their comedies and a few dramas they have going right now are tanking badly and how long can they keep depending on Betty White and such to help them through this ratings plunge? From overspending on shows to airing bad comedies and poor scheduling decisions, the fault rests with Greenbladtt and Salke and if something isn’t done soon, there will be another mass exodus of management types occurring at NBC, as Comcast didn’t invest all this money into buying the network to get the same ratings news they’ve been getting since around 2008 when this slide started.
Jed,
The Voice is a bright spot for NBC. Actually, despite the online sentiment, TV watchers love reality tv. Look at the huge numbers for The Bachelor on ABC!
The idea that you would be glad a network is failing just shows that you are the type of viewer that the world does not need. There is no conspiracy. NBC is where it is now because of many many small things, not an overarching problem. Remember, this is the network that had shows like Friends, The West Wing, Will and Grace and ER on less than a decade ago. All networks want to do well but is really hard to get good shows when you’re a rebuilding channel. Heck, it’s hard for any channel. The Leno/O’Brien debacle was a misjudgment for Zucker and his team. It doesn’t define a network. NBC is not out to cancel your favorite shows– Awake had measly ratings and ratings equals money. So, “josh”, I’d suggest you put aside your childish and irrational ill will against this network and start doing your job as a viewer again. Watch TV and keep quiet unless you have something substantive to say.
To keep things in perspective…none of the networks had a breakaway hit new show this past season…
try to remember when “NBC” had “JAG” and tried to turn it into top gun. the show moved to “CBS” where it ran for eight and one half more years. “NBC” had a secret agent show in a store and screwed it up with the stupid sidekick. if i were the agent with a stupid sidekick i would have shot him and saved us all. the idiots that pick and run the shows at the network should all be fired. they have a big problem. maybe they should try one of those soothsayers hotlines to pick out their shows for them. it couldn’t be any worse.
NBC really screwed themselves over with America’s Got Talent too. I loved Sharon on the show, but I was willing to hang in there because I liked Howie and Howard. Now that they replaced Sharon with a Spice Girl and Heidi Klum, I certainly won’t be tuning in. What a mistake.