News Corp and Disney reportedly are in early talks about the future of their jointly controlled online video site Hulu. The Wall Street Journal, citing people with knowledge of the situation, said today that the two companies, which each own about a third of the site, have been discussing the possibility of one buying the other out. There also is a possibility that they may decide to sell to an outsider, according to the Journal. Comcast owns most of the remaining third, but is barred from an operational or board role because of an agreement with federal regulators related to approval of its NBC Universal acquisition in 2011. The talks are in a preliminary stage and a deal isn’t guaranteed, according to the report. Disney and News Corp have been at odds over the direction they want Hulu to go. It was previously reported that News Corp wants Hulu to focus on its subscription service, while Disney prefers the ad-supported business model. Adding to the confusion, Hulu’s chief executive, Jason Kilar recently indicated his intention to leave by the end of the first quarter. Kilar had pushed the companies to invest more money in Hulu to fund expansion.


Hulu could go a lot of different ways – is it the next version of Amazon/Netflix? That means subscription, but it also means higher quality original content. Are they a free iTunes/network website portal? It provides for ads, but consumers don’t want to pay a subscription cost to see ads.
Hulu debuted early with corporate support, but it’s no longer alone. Just today a competitor debuted today which allows viewers to watch ads on their own time to help purchase ad-free content.
Follow the lead of music: iTunes is begetting Spotify. Hulu is the Spotify of television. Start getting exclusives and viewers will follow.
“but consumers don’t want to pay a subscription cost to see ads”
HEY!! What does America pay for every month to watch Cable & Satellite TV services? Wake-up…America is blind, they’ll pay Hulu to be connected to their TV’s and Mobile Devices Unfortunately.
Who is the Competitor that launched on Friday…I got a few dollars to spend. LOL!!!
Hulu Plus is the only way to get good content on Hulu, and it’s $8/month. And…it has commercials. Not as many as network TV, but there’s not only no way to skip over them like with your dvr, for some reason unknown to man (or: money) there’s no “resume watching” function where you can stop and start later without having to watch more commercials. You also can’t fast forward or rewind without watching the commercials you’re skipping over!
Here’s what Hulu needs to do: charge their advertisers MORE because they have a CAPTIVE AUDIENCE — I’ve seriously never watched so many commercials in my life — then show LESS commercials so you get more customers who are turned off by the commercials aspect of the service.