It was a fully loaded Friday last night with premieres, both season and time slot. Back for its second season, Fashion Star (0.8/3) kicked off NBC’s Friday primetime. After some labor troubles while in production last year, the reality designer competition series moved from Tuesdays to Fridays as well as adding a new host in Louise Roe to replace Elle Macpherson. Even with judges Nicole Ritchie, John Varvatos and Jessica Simpson back, something about this outfit didn’t work. Fashion Star cratered 50% from its Season 1 debut at 9:30 PM on March 13, 2012. Granted the series had the lead-in of Biggest Loser last year, but it was also down 43% from what Dateline Friday got in the same 8 PM slot last week.
Freshman police drama Golden Boy (1.0/3) made its one and likely only Friday appearance last night. Originally set to move to Friday nights after two Tuesday preview airings, Golden Boy will remain in the early week 10 PM slot with Vegas relocating to the end of the week. It looks to be a smart move as Golden Boy was down 44% from its February 26 Tuesday premiere and 40% from the February 22 CSI: NY finale in the Friday slot. The CW’s Cult (0.2/1) also took a tumble as it moved into a new Friday 9 PM slot. The series was down 33% from its last original on February 26. On the other hand, Nikita (0.4/1) had a mirror ratings result. Airing at 8 PM, the action series soared up 33% from last week’s episode. Last night also saw the mid-season return of Grimm (1.5/5) on NBC after a longer than usual break. The results were mixed. The procedural fantasy series was up 7% from its Season 1 mid-season return on January 13, 2012 in both rating and total viewers, rising to 4.965 million from 4.649 million. However, Grimm dipped 6% from the 1.6/5 of its last original on November 16, 2012. Rock Central With Brian Williams closed out the night for NBC. The news magazine show was down 10% from last week’s show.
ABC’s Shark Tank (2.0/6) won the night among the Adults 18-49 demographic. The entrepreneurial reality series bopped up 5% from last week’s show to hit its best rating since January 11. Earlier in the evening, Last Man Standing (1.5/5) was flat with last week while Malibu Country (1.3/4) was slipped 7%. News magazine series 20/20 (1.6/5) closed the night for ABC, up 14% from its March 1 show. On Fox, Kitchen Nightmare (1.3/4) was even with last week while Touch was down a tenth from last week to tie its series low. Undercover Boss was took a small 7% fall from its last original on February 22 while Blue Bloods (1.4/4) was steady with its last original. With 8.417 million watching, CBS was number one among viewers while ABC took the top spot in the 18-49 demo.
Deadline's Dominic Patten - tip him here.