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It was a fully loaded Friday last night with premieres, both season and time slot. Back for its second season, Fashion Star (0.8/3) kicked off NBC’s Friday primetime. After some labor troubles while in production last year, the reality designer competition series moved from Tuesdays to Fridays as well as adding a new host in Louise Roe to replace Elle Macpherson. Even with judges Nicole Ritchie, John Varvatos and Jessica Simpson back, something about this outfit didn’t work. Fashion Star cratered 50% from its Season 1 debut at 9:30 PM on March 13, 2012. Granted the series had the lead-in of Biggest Loser last year, but it was also down 43% from what Dateline Friday got in the same 8 PM slot last week.
Freshman police drama Golden Boy (1.0/3) made its one and likely only Friday appearance last night. Originally set to move to Friday nights after two Tuesday preview airings, Golden Boy will remain in the early week 10 PM slot with Vegas relocating to the end of the week. It looks to be a smart move as Golden Boy was down 44% from its February 26 Tuesday premiere and 40% from the February 22 CSI: NY finale in the Friday slot. The CW’s Cult (0.2/1) also took a tumble as it moved into a new Friday 9 PM slot. The series was down 33% from its last original on February 26. On the other hand, Nikita (0.4/1) had a mirror ratings result. Airing at 8 PM, the action series soared up 33% from last week’s episode. Last night also saw the mid-season return of Grimm (1.5/5) on NBC after a longer than usual break. The results were mixed. The procedural fantasy series was up 7% from its Season 1 mid-season return on January 13, 2012 in both rating and total viewers, rising to 4.965 million from 4.649 million. However, Grimm dipped 6% from the 1.6/5 of its last original on November 16, 2012. Rock Central With Brian Williams closed out the night for NBC. The news magazine show was down 10% from last week’s show.
ABC’s Shark Tank (2.0/6) won the night among the Adults 18-49 demographic. The entrepreneurial reality series bopped up 5% from last week’s show to hit its best rating since January 11. Earlier in the evening, Last Man Standing (1.5/5) was flat with last week while Malibu Country (1.3/4) was slipped 7%. News magazine series 20/20 (1.6/5) closed the night for ABC, up 14% from its March 1 show. On Fox, Kitchen Nightmare (1.3/4) was even with last week while Touch was down a tenth from last week to tie its series low. Undercover Boss was took a small 7% fall from its last original on February 22 while Blue Bloods (1.4/4) was steady with its last original. With 8.417 million watching, CBS was number one among viewers while ABC took the top spot in the 18-49 demo.
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The results on the Grimm return were mixed? To who? Considering NBC can’t launch a drama to save their lives and that Grimm is hasn’t been on since NOVEMBER and it’s on a FRIDAY NIGHT and still got a 1.5 I’d say that’s a pretty great success.
Golden Boy sucks.
CBS really needs to shake things up next fall, and the only way for them to do it is with comedies. All of their recent efforts in terms of procedurals and reality have been very underwhelming, and serial dramas do not work because their regular viewers reject them and new viewers will not give them a shot. That leaves comedies by default. Think about it. Even recent CBS comedy flops like Partners, Mad Love, Accidentally on Purpose, and Worst Week never received demo ratings as low as Made in Jersey, The Job, Golden Boy, and Vegas have this season. So far, almost all of their new comedies sound great on paper, and they are casting them really well. If the net can develop four or more new comedies that are well received by the focus groups, not only should the net do another 2x comedy block on Thursday, but it should also consider developing two more hours on Friday and Sunday.
Friday could be something like this:
Jacked Up
Friends with Better Lives
H50
Blue Bloods
Oh, and was anyone else extremely unimpressed with Grimm’s episode last night. That scene with Juliette and Renard was entirely too over the top, and all of the actors seemed to have been prepping at the CSI Miami school of acting.
Hannibal looks phenomenal. The broadcast networks might need to do more cable quality if they want to be successful. I think Hannibal could be a hit or a ratings disaster.
Grimm is holding its audience well, all things considered. NBC should be doing backflips.
This actor in Golden Boy has a look that’s unsettling. He’s too pretty to believe in this role and you just don’t believe him. Also, telegraphing the ending is lame.
The biggest problem with GOLDEN BOY is the casting. “Officer Gay Male Model” does not convince.
Neither does the writing…
I just love rooting for a guy whose success came too quickly.
When they kick the show to the curb, they should send the exec who bought it with.
Or a guy who breaks the law to get to the top.
Nikita is consistently well written. Performances always great. It’s a show that deserves more praise and more audience.
I like the characters and the politics of golden boy and watching golden boy and the jerk cop go at it but I wish they would lose the bookends. Just say within seven years from now he became the youngest police commisionor in New York police history. This is the story of how he got there. It wasn’t aleady easy. And boom.start the story.
Give a show some credit. Last Man Standing won the demo against an original Undercover Boss and CRUSHED the heavy promoted premier of NBC’s Fashion Star. Describing the show as “flat” does not do it justice.
Very astute observation, Beezelbub. Last Man Standing coming in first in the 8pm hour was a huge win in many ways: won demo; posted over 7 million total viewers for the 2nd time in a row and (if I remember correctly) 4th time since moving to Friday; beat 2 reality programs, one that use to be relatively strong on the night; and gave ABC a big start to another successful Friday night. ABC is really starting to put some distance between itself and the rest of the competition in the demo race. Shark Tank was impressive. 20/20 is picking up steam and Malibu Country has improved so much, script wise, from the mess it was towards the beginning of the season. I hope that the people that are turning away at 8:30, we eventually come back. These two sitcoms make for a nice hour of laughs.
Earlier this year nbc execs said that with grim and revolutions they were following a “cable model” with long hiatuses. What nbc fails to appreciate is that viewers HATE the cable model. The first thing everyone says when they talk about cable shows is why are there so few episodes and why are they off the air for so long between seasons. On cable the quality of the shows draws viewers back after such long absences but nbcs network fare is far less addictive. Nbc is torpedoing its biggest hits by taking them off the air long enough for people to realize they can live without them.
Yet Grimm is still pulling in the same railings during mid season… So what’s your point
Golden Boy’s rating may have been effected by the return of Grimm in the same time slot, but it really seems like another example of CBS leaving ratings on the table where CSI: NY is concerned.
When they moved it to Friday, they never got better ratings with the shows in it’s old slot, and it’s still the best performer CBS has seen in it’s Friday slot. What other show could they put in there that can easily deliver a 1.5 and 10 million viewers with very little promotion? The show is still creatively strong, will produced, already in syndication, and doesn’t require a lot of resources or network maintenance. It seems like a mistake to move away from what’s working.
Fashion star is a joke. lets be honest Jessica does not herself design anything and I doubt Nicole does either.Yes Jessica has a co that employs designers that don’t get any credit for what they do. John Varvatos is the only designer and he must be seeing hard times to be on this mess
I totally agree with Scott. It seems too many networks have gone hiatus-happy. To me,that is a direct result of trying to spread so few series episodes(22 on average) over such a long tv season. If Nbc’s Revolution tanks in its’ ratings whenever it returns•••Nbc can blame that absolutely ridiculous hiatus. Also,to the person who mentioned that T. Allen’s show CRUSHED Nbc’s Fashion Star,uh,to be honest-that’s no great feat.Basically,a test pattern on the screen on any other network would most likely get more viewers than that fashion crap on Nbc.
You are right. Years ago a season was 26+ episodes with only a “hiatus” for holiday weeks, and a string of reruns in summer. Now you go 5 weeks or more without a new episode when people have cable, Netflix pay per view and scores of channels and shows to choose from and you expect them to even remember the gist of the last first run episode? Life’s too short.
Actually, if you go back to the 1960′s and before, a TV season was 39 new episodes with reruns only for Xmas week and the summer months, and that was it. And many variety shows never had reruns at all, they had 52 new shows every year. I Love Lucy had 39 original episodes a year which did not includ a special Christmas show every year. If you included that one, Lucy did 40 original shows every year. Ah, how times have changed. 22 episodes a year? It’s a joke. If you had two separate 22 episode seasons a year, each season having totally different shows than the other, MAYBE viewers would tune back in.
agreed. NBC should be very happy Grimm has been off the air for 4 months and was still the #1 drama in the demo. and I did not see a ton of promotional stuff for it’s return so I think it did great. 6% is not really a “dip.” It was one of the better episodes they have aired I’m hoping they can keep this momentum going.
factoring in demo ratings to Friday night programs (or any for that matter these days) is ridiculous and unfair.
plus, CBS made a grave error in not making “Golden Boy” available online or on demand. Tuesday/Friday/Friday/Tuesday. People were probably confused.
It’s not available online or on demand? I was planning on catching up and giving it a few episodes to see where they were going with it, but if I miss an episode and they don’t give me an opportunity to see it, I’m done with the series. There are already way too many good things to watch on Friday nights.
Fashion Star is awful but so is everything Ben Silverman touches. Why does anyone do business with him he fails over and over and over..crazy
FASHION STAR – Replace Elle McPherson with Louise Roe and that’s what you get. Well deserved, I might add. She’s awful.
Put CULT up against GRIMM (should be the same demo) and you get what’s coming. CULT had a bit more Knepper, but not enough. The non-Knepper scens couldn’t hold my interest and now I understand why people complain about being confused. They’re getting too bored to pay close attention to clothes and then can’t tell what reality they’re in. The show feels way too talky and the pace seems slow.
I agree with the other commenter, that GOLDBEN BOY’s lame flash forwards are of little use. In the beginning I’d expected to see something like in Arrow, but no such luck… So now jerk boy is a victim with a heart of gold. The pissing contest continues and girly-girl in the inappropriately low-cut and sleeveless top watches on. Perhaps she’s suffering from hot flashes because the other women were wearing long sleeved sweaters and jackets on top, one even had a turtleneck on…
Each time I see Holt McCallany he reminds me how much I liked LIGHTS OUT. I still fail to see what sold GOLDEN BOY.
GRIMM – good to have it back. They really had a lot of nerve to go on hiatus and then expect the audience to remember exactly what went on with Juliette and Renard, why Hexenbiest was jailed, who the dead guys were and a ton of other details.
Re: Hiatuses and short seasons – my thoughts exactly. It’s like giving the audience the finger. How did they ever manage to put out so many FRIENDS episodes each season?
All in all, THE AMERICANS rocked this week. That was pretty much it.
Since Blue Bloods went political Golden Boy might stick around in our house until they get stupid.
A phrase I remember from many years ago, originally applied to Roger Moore but now applied to Golden Boy: “Wax fruit good looks.”
I hope CBS renews Golden Boy, even if it has mediocre ratings. Only midseason drama that has not completely tanked, outside of The Following.
Fashion Star never should have been renewed after lackluster first season ratings and now moving it to Fridays is going to finish this dud off once and for all. Hacks for judges and an idiotic overall concept is yet resulting in another failure for NBC, which seriously is reverting back to the Silverman days. And speaking of such, why NBC continues to do business with this pile of turd in Silverman is beyond comprehension and they’re just asking for failures in their lineup to continue. Heads are going to roll there again.
All the comments about FS show just how gay the commemtors are on here. Gay gay gay secretaries.
Are you using gay as a pejorative or saying they are homosexual?
The Golden Nut is not a bad show. I think the guy is pretty good.
Fashion Show is wonderful. It is entertaining. I enjoy it so much. It’s my get together night.
The Following will only get better.
My fondest television wish right now is that Vegas defies expectations, maintains its audience as it moves to Fridays, and earns a second season. To the producers I say good job, so far. It would be a hoot to see Dennis Farina show up as a mob boss sometime.
To the people who decide which programs are “hits” and which aren’t, based on age demographics, the whole concept is a falacy, wrapped in a fiction and dipped in fraud sauce. You know it, and it is about time you admitted it.