ABC‘s Red Widow arguably had the biggest marketing campaign of any midseason series, including plum spots during the network’s Oscar broadcast last Sunday. For all that promotional blitz, the two-hour premiere of the mob drama fell short, extending the underwhelming track record of this year’s crop of broadcast midseason replacements. Red Widow drew a 1.4/4 among adults 18-49 from 9-11 PM and 6.9 million viewers. That was down 36% from last midseason’s debut of GCB and this fall’s opener for 666 Park Avenue. Both Sunday 10 PM ABC dramas had hourlong premieres and both have been cancelled. On the bright side, Red Widow saw very little audience erosion throughout its two-hour debut, indicating a possible future cult following. Leading into Red Widow was Once Upon a Time (2.1/6), which didn’t benefit from the Oscar exposure either, down 13% from its last original two weeks ago to a series low.
Like it did with the debut of GCB last March, the two-hour season opener of The Celebrity Apprentice (1.6/4) topped the premiere of Red Widow last night in 18-49. But the NBC series starring Donald Trump suffered a big 38% drop from last year’s debut to post the lowest ever premiere for a celebrity edition of the reality franchise.
At CBS, The Amazing Race (2.4/6) rebounded after facing the Oscars last Sunday, up 26% to rank as the top program of the night among adults 18-49. The Good Wife (1.6/4) also was up after a week off, 23%, while The Mentalist (1.5/4) slipped 6% from its last original two weeks ago.
With three of its animated series posting gains, Fox tied CBS for No.1 on the night in 18-49. The Cleveland Show (1.5/5), which is not producing new episodes, was up 36% from its last original two weeks ago, The Simpsons (2.3/6) was up 15% and The Cleveland Show (1.9/5) was up 6%. Following a Family Guy repeat, Bob’s Burgers (1.7) was down 11% from American Dad‘s episode in the time slot two weeks ago when it followed an original Family Guy.
TV Editor Nellie Andreeva - tip her here.