Simon Cowell is adding another stream to his talent scouting business. Cowell and Sony Music Entertainment’s joint venture, Syco, is hooking up with YouTube to launch global online talent contest, The You Generation. The contest opens to the public March 20 and will run for one year in an experiment aimed at discovering new talent. Entries are solicited from people with “unconventional and original talents” including musicians, photographers, makeup artists, magicians and chefs, Syco said. Wannabes will upload their videos to the You Generation YouTube channel in a different category every two weeks. They’ll then be judged by “professionals associated with Syco.” Prizes will be awarded every two weeks – though it’s not clear yet what the prizes will be – and there will be a grand prize at the end. The contest is available in 15 languages and 26 countries. Cowell’s already juggling the X Factor and Got Talent shows in the U.S. and the UK where he’s returning to judge Britain’s Got Talent‘s seventh season that kicks off in the spring. Click over for The You Generation promo in which Cowell freaks the hell out of some early contestants: