San Francisco, Los Angeles Calif and New York, NY. March 4, 2013 – Sparkpr, one of the largest independent technology public relations agencies in the world, today announced the arrival of two highly respected executives sending a clear message that the award winning firm is reinforcing its commitment to mainstream consumer, lifestyle, digital & traditional music and entertainment, brand marketing and CPG services. Jim Dowd, recently from Frank PR and Golin Harris and Candice J. Yusim formerly VP at Tribal Brands will both serve as Managing Directors in New York and Los Angeles.

“Since our inception in 1999, Sparkpr has been widely recognized as a top technology PR agency,” said Alan Soucy, Sparkpr CEO. “This past year we have experienced record results across many technology related segments. Now with the addition of two of the most highly respected PR professionals in the industry, we are focused and committed to expand our services into mainstream consumer & entertainment markets. I am thrilled to announce Jim and Candice’s appointments to further catapult our offerings to clients in the marketplace.”

Jim Dowd, an 18-year veteran of the entertainment and consumer PR industry joins Sparkpr after recently launching the first U.S. office of UK’s Frank PR. He served an award-winning tenure as Senior Vice President of National Media Relations with GolinHarris and owned his own PR Firm for 5 years (The Dowd Agency) representing such clients as Yahoo!, LinkedIn, Discovery, History Channel, Food Network, Levi Strauss, and Jim Beam among other marquee brands. He is probably best known for his 5-years in-house at NBC Universal where he launched “The Apprentice” and served as spokesman for “Law & Order,” with Donald Trump and Mark Burnett. Jim will be based in New York and run the Consumer division as Managing Director.

“I’ve respected Sparkpr for many years and worked alongside them at my own firm,” said Jim Dowd. “Now, more than ever, the consumer tech story is very much relevant to daily lifestyle and dominates our personal and business interactions. I’m very eager to translate Spark’s amazing success in tech by creating consumer storytelling and campaigns which resonate with mainstream lifestyle and broadcast media.”

Candice J. Yusim is an 18-year PR and marketing veteran in the digital & traditional media, music, entertainment and consumer brands industries. Adept at marketing, branding and launching Fortune 500 companies as well as start-ups through innovative multi-platform programs, events, product launches and mobile marketing, Candice will lead Sparkpr’s Los Angeles office as Managing Director and oversee the new multi-platform media, music and entertainment practice. A small selection of the leading brands she has worked with in the past include Verizon Wireless, Samsung Mobile, Motorola, LG, Research in Motion, Walt Disney, ABC, MTV, E! Entertainment, Live8, Thirty-Three Productions and The Black Eyed Peas’ Peapod Foundation. Key artist partner programs she has spearheaded include Madonna, Taylor Swift, Justin Timberlake, Fergie, Jonas Brothers, Keith Urban, Timbaland, Pearl Jam, Linkin Park and more.

“It’s an honor to join Sparkpr’s incredible team and take the lead in Los Angeles as we tap into the wealth of new opportunities emerging from Silicon Beach and the innovative companies that are changing the way consumers experience entertainment,” said Candice J. Yusim. “I look forward to leveraging my communications and brand marketing experience to build upon Sparkpr’s outstanding reputation and help our rapidly expanding business plant more deep roots in Southern California and beyond.

For all of Deadline's headlines, follow us @Deadline on Twitter.