Following what many saw as a preview of what CNN’s mornings might look like with Chris Cuomo and presumptive co-host Erin Burnett, Jeff Zucker’s network-in-progress got more bad ratings news. For the second day in a row, CNN’s Piers Morgan Tonight sank to a yearly (2013) low in the prime 25-54 demographic with just 87,000 viewers. PMT is down 27% in total viewers, according to Nielsen data, and down 38% in the demo from its debut on January 17, 2011. Additionally, last night PMT had the lowest demo in its time slot, even beaten by sister network HLN’s Dr. Drew with 208,000 viewers in the demo. Morgan’s subjects last night included dysfunctional goings-on in Washington, the papal situation, and a conversation with Gus Searcy, the so-called mentor of Jodi Arias who’s on trial in Phoenix for killing her ex-boyfriend.
By THE DEADLINE TEAM | Friday March 1, 2013 @ 4:04pm PSTTags: CNN, Piers Morgan, Piers Morgan Tonight, TV Ratings
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This article was printed from http://www.deadline.com/2013/03/tv-ratings-piers-morgan-tonight-sinks-to-2013-low-only-87k-viewers-in-key-demo/
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