Following what many saw as a preview of what CNN’s mornings might look like with Chris Cuomo and presumptive co-host Erin Burnett, Jeff Zucker’s network-in-progress got more bad ratings news. For the second day in a row, CNN’s Piers Morgan Tonight sank to a yearly (2013) low in the prime 25-54 demographic with just 87,000 viewers. PMT is down 27% in total viewers, according to Nielsen data, and down 38% in the demo from its debut on January 17, 2011. Additionally, last night PMT had the lowest demo in its time slot, even beaten by sister network HLN’s Dr. Drew with 208,000 viewers in the demo. Morgan’s subjects last night included dysfunctional goings-on in Washington, the papal situation, and a conversation with Gus Searcy, the so-called mentor of Jodi Arias who’s on trial in Phoenix for killing her ex-boyfriend.
‘Piers Morgan Tonight’ Sinks To 2013 Low: Only 87K Viewers In Key Demo
By THE DEADLINE TEAM | Friday March 1, 2013 @ 4:04pm PSTTags: CNN, Piers Morgan, Piers Morgan Tonight, TV Ratings
This article was printed from http://www.deadline.com/2013/03/tv-ratings-piers-morgan-tonight-sinks-to-2013-low-only-87k-viewers-in-key-demo/
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Piers who? I thought they deported him. If not… bye, bye to the smug a#%.
Actually Piers is hard at work on deporting himself.
Seems like we have been having disagreements with “Mother England” for awhile, haven’t we? Didn’t we engage in war a couple of times? Duh, yeah: Revolutionary, 1812, “54-40 or fight”, a few territorial border disputes, etc. You STEPPED in it this time. Piers. Bye.
As someone who worked for a British Company for over a decade Piers is a classic case of British arrogance. Heaven forbid the “colonists” show them up in any way. Piers is a classsic libtard who can happily ignore the fact the “Mother Country” with it’s gun control laws has a violent crime rate 4x the US. “Don’t bore me with the facts that I have to ignore”
AMEN !
adios, so long, go home now, your services are no longer needed, we’re cutting back, you’ve lost your……
bye bye
He doesn’t report the news, he reports HIS views, and really…..who cares about that! Time to say goodbye Piers. Take your chatter and unbalanced views to some place other than prime time. You could learn a thing or two from Erin and Anderson.
Go home piers, please go home
This is the future: micro-broadcasting. Networks can target down to the individual consumer. Advertisers will love it.
Very funny comment. Thanks.
Yeah, but how’s Morgan doing among the non-key demo? People under 25 and over 54, those with zero qualifications and income. I bet millions of them are tuning in.
Under 25, no. Old folks who fell asleep in front of the TV, yeah. Turning off your hearing aid is the only way to make that guy tolerable.
No millions of anything tune into this windbag.
Open mouth, insert foot, kiss it all g’bye…
The guy is a total hack — and one of the worst interviewers in history. The person who must be enjoyng his crash-and-burn most is Larry King. And it’s still possible Piers will be prosecuted in the UK for the phone hacking scandal. Maybe going to jail can become his excuse for going off the air. Either way, his days are numbered.
gun violence is an important topic, BUT piers morgan has turned his show into a platform for gun violence. every night, it’s the same thing. he covers gun violence, and then crushes every other guest he has on and doesn’t let them speak.
although pier’s morgan was fun to watch, at times, in the first year, the combination of his gun violence ‘agenda’ + his approach with guests is stressful to watch now. don’t get me wrong, i like piers morgan, as a person (he’s solid) and has done some great interviews. but this current iteration of PMT is stressful.
i really miss the class with which larry king interviewed his guests. and if i remember his approach, it was to listen and let his guests speak so great interview tv “moments” would be born.
in closing, and this doesn’t have anything to do with what i said above, in the beginning, i used to like the PMT set. but i am coming to the conclusion that it’s too blue. people are winding down at night. and a lot of people have large flat screens. looking at a bright blue background for 60 minutes is taxing to the eyes. i propose a set change so it’s relaxing to watch PMT.
I love him! He says it the way it is without accepting the same old tired argument that more guns means less shootings. How utterly fatuous, this is clearly wrong. He is not contesting the 2nd amendment, he is simply saying we have no need for assault weapons in the classroom. In case you haven’t heard, the French no longer have need of a guillotine. Perhaps they woke up to the fact that we don’t need to be barbaric in this day and age.
I hope Zucker does hire Joy Behar with a good conservative co-host to replace Piers. She is a fearless interviewer and having someone to balance her would make for a great show
Joy Behar would be a good fit for the slot. As well as being a good talker, she is also a good listener.
Behar has the intellect of a housefly. Not exactly a deep thinker and usually comes across as poorly informed.
I couldn’t agree with you more. In her two-year stint on HLN, Ms. Behar revolutionized the talk show format by turning it into a “conversation” show. Her guests were carefully picked, she did her homework, and the result was an hour of wit, candor, intelligence and bracing good humor. With Anderson Cooper at 8PM followed by Joy at 9PM, CNN would boast 2 hours of prime prime-time TV the likes of which we’ve never had the privelege of seeing.
I’m not sure “fearless” reporting is what Jeff Zucker’s CNN is looking for these days.
Joy Behar?! Are you kidding? She already had a HLN talk show that tanked (although its initial ratings were strong). I watched that show – did you? She just can’t carry a talk show, doesn’t have the chops or the personality to pull it off.
Funny this guy was saying he would never let Alex Jones come back on his show after Alex wiped the floor with him once. However if he wants to save his ratings and quite possibly his career he may need Jones back on his show ASAP.
Alex Jones was an embarrassment to the USA. I used to follow his rhetoric, but I now find him manic and hysterical, Piers Morgan simply showed him up for the rant that he is. Sometimes we need to stand outside ourselves to see how the rest of the world views us. We are not a very healthy nation right now, and the gun fetish thing is a bit pathetic.
Why not viagra instead?
I don’t know what you were watching, Alex owned Piers O’Meara.
If you mean “owned” as in probably gave Piers rabies, I guess you’re right.
“The republic will rise again” was just the words of a raving lunatic who actually thinks his point of view matters.
Frankly I’m terrified that a man with Jones’ temperament owns so many weapons. Would hate to witness a road rage incident.
Alex Jones “wiped the floor” with him?
You mean screaming like a lunatic is winning an argument? Jones plays on ignorance, paranoia, and stupidity. He who hollers louder isn’t always right. Imagine if that was how things were done in this country.
Piers might not be the best interviewer but he showed everyone Jones is a few cards short of 52 and desperately in need of a psychiatric evaluation.
What? Shouting at hilbillies about gun control isn’t pulling in viewers? Hmph!
Just another pretend journalist in the media. Good riddance to this propagandist and left wing lap dog.
Breaking News…DR. OZ is hosting PMT right now. Maybe Zucker is screen testing for a replacement.
Saw the gun rights interview. He must be watching too much Nancy Grace. Invite a guest from the otherside and then don’t let them speak. When he hides information or forbids views other than his own, he is either ignorant of the facts or a liar. Hard to tell which. It is obvious he has no knowledge of weapons or their use.
He lost this viewer.
Right on!
How in the world would CNN tolerate Morgan’s chairside manner. He absolutely will not show any respect for the guests view. His Gun Control viewpoints are so one sided and his lack of firearms knowledge is so obvious. I just can’t tune into his program anymore, it is just too frustrating to listen to his barrage of his one sided frame of mind.
Why hasn’t this been cancelled? Zucker would get interest for a high profile and much needed axing of this dud of a show.
Politics aside, as a journalist/interviewer, he just plain sucks. But who to replace him with, that’s even the bigger question?
piers morgan is the exact same as donald trump
he likes to bully people on live TV
that gets kind of boring (and disgusting) after a while
so people go watch something else
Plus moorgan is a bloody limey snob that was bought up with a silver spoon he is so worred he is going to ba deported because he headed for BORDSTAL WHERE HE BELONG HE BROKE THE LAW IN BLIGHTY AND HE SHOULD PAY THE BLOODY BUGGER
So now is CNN finally convinced to get this bonehead off their airwaves once and for all? He sucks at what he does and has been dead last in both of his airings the last month’s time. Time for that imbecile Zuckerwad to fix this and can his rear end out.
Morgan is a jerk. his arrogance is beyond words. Why CNN hired this outsider to discuss America’s constitution, culture and social
issues is puzzling. I am very angry when he criticizes america’s
high unemployment rate. Does he know as long as he works here, there
is one less american who is employed? Morgan, you needs to just
shut up.
The “when a foreigner is working we’re losing jobs” trope is nothing more than a Faux News talking point.
Let’s kick all the foreigners and foreign companies out of the USA. Guess what, unemployment will go higher. We live in a global world.
Not every major employer in America is from America. Getting rid of people will not solve our problems.
I liked Piers Morgan originally, but when he ranted about never having Madonna on his show EVER after her management declined an invitation, I was done with him. I love Madonna and he went out of his way to attract attention by spewing such scathing shiiit about her and now look, buwhahahahaha wish you had Madonna on as a guest now don’t ya? Adios brit-boy………
“—-Piers Morgan and Jon Stewart —pickin on –mocking Alex Jones
in 2013, with the Globalist Trojan Horse in full swing
——–as RED CHINA debt serf receivership looms?
———–as disarmament of the American people is called for?
I used to be a zombie. I used to think Jon Stewart was giving me
the REAL deal. I used to watch this doorknob.
NO MORE.
Jon Stewart and Morgan made their Big Mistake when they
decided to MOCK Alex Jones…”
-Video blogger online
Alex Jones is a clown. He thinks the ants in his house are government spies.
Jones is a crock of sh*t and a waste of space. Frothing at the mouth and ranting about something he doesn’t even understand is not making any intellectual point.
Morgan SUCKS!!!! What American cares what this BRAT, uh, I mean Brit, thinks about our culture? I sure as HELL don’t. He’s a windbag. Please FIRE him tomorrow, and let’s get on with someone truly, fresh, and new, like HOWARD STERN!!!!! CNN’S Ratings would be through the roof, if they put Howard on. And he’s a really strong interviewer, too. Howard doesn’t get enough credit for being THE best interviewer around. … Or, hey, maybe even get Seth MacFarlane. I’d watch him too. But please, no more out of touch Old Fogey White guys.
Zucker do what you have already thought of doing.
Hire Stern for an hour of interview/news.
By far the best interviewer ever. I’ll actually pay for cable to watch it.
Suggestion for CNN in regards to Piers. You could get better ratings if you just sent him door to door. You know like a Trick or Treater. Ding Dong News or Propaganda?
I don’t have cable, but when I did see him, he has a very British smug way of interviewing. I think it works well in Britain…but I have no problem with his anti-gun rampage. All the media should be banging the drum against gun violence.
Most people here in the UK hate his smug way of interviewing too. Long may he remain in the USA.
I think it’s a real example of the ‘special relationship’ politicians talk about that you guys keep him over there for us.
This doesn’t surprie me. The comments above and now below some up
What people in the UK have known for ages. Piers Morgan’s smugness And interview “style” are and never will be as great as Larry King. Some Times, if you read between the lines, the truth is staring you in the face.
loved larry king always checked to see who was on with him. i NEVER watch piers..never think of him..he is smug, his stupid little pursed oh so satisfied with himself smile makes me wanna puke. horrible choice to larry. why cant king come back for a special or two? i bet ratings would be much higher.