Three weeks into its latest season, All-Star Celebrity Apprentice (1.8/5) had a guest appearance by last season’s winner Arsenio Hall last night. For the second week in a row, fast national ratings have the two-hour Donald Trump-led series even with its previous week’s final numbers among adults 18-49. Things were not so rosy for another show in its third week: ABC’s mob family drama Red Widow (1.0/3) was down 9% from last week’s show, a season low for the freshman drama executive produced by The Twilight Saga screenwriter Melissa Rosenberg. ABC’s Sunday night began with America’s Funniest Home Videos (1.4/5) followed Once Upon A Time (2.2/6), which dipped 4% from last week’s series-low tie to hit a new low. At 9 PM, Revenge (1.8/4) was down 10% from last week’s midseason return.
NBC started its night with a two-hour Dateline (1.3/4), which was flat with its last one-hour 8-9 PM original March 3.
CBS’ night began as usual with 60 Minutes (1.6/5), which was the most watched show of the night with 10.07 million viewers and was even with last week’s rating. The second-highest-rated show of Sunday in the 18-49 demo, The Amazing Race (2.2/6), dipped 8% from its March 10 show. After that it was The Good Wife (1.5/4), flat with last week, and The Mentalist (1.6/4), down a slight 6% from its March 10 airing. With 9.41 million watching, CBS won the night in total viewers and the demo.
Fox’s animation block kicked off with a Bob’s Burgers (0.7/2) encore followed by a new The Cleveland Show (1.2/4), which tumbled 25% down from its last original March 3 in that slot. Then it was a new The Simpsons (2.1/6), which slipped 5% from last week, and another new Cleveland Show (1.8/5), which was flat with its March 10 show. The highest-rated show among 18-49s for a second week in a row, Family Guy (2.3/6) was down 15% from last week. A new Bob’s Burgers (1.6/4) fell 11% from its March 10 airing.
Deadline's Dominic Patten - tip him here.