The theme of 2012′s Transmedia, Hollywood conference is “Spreading Change” examining “critical dialogue about the shifting paradigm of storytelling, emerging technologies, and the blurring boundaries between entertainment and politics”. The UCLA/USC symposium’s lineup at UCLA’s James Bridges Theater will include panels on cause-based advertising and hacking for change. Participants include Participant Media’s Social Action Film Campaigns Vice President Alden E. Stoner, BoomGen Studios founder, Mahyad Tousi, UTA Digital Media Agent Milana Rabkin, Action Marketing CEO Rob Schuham, National Film Board ofCanada filmmaker-in-Residence Katerina Cizek, pop culture hacker Jonathan McIntosh, among others.

For all of Deadline's headlines, follow us @Deadline on Twitter.