Mattel and The Gurin Company are teaming up to create UNO: The Game Show, based on the popular card game. Players will match colors, numbers and wits for a shot at a big cash prize — but only if they play their cards right. The format will be available as a half-hour daily game show with a $100,000 jackpot and an hour-long primetime version in which players compete for $1 million. The Gurin Company has secured worldwide television rights to the game and will be distributing the format for the first time at MIPTV in Cannes, France. The card game UNO was developed in 1971 and is available in 80 countries. UNO: The Game Show was created by Caleb Nelson and Tim Sheridan and developed for TV by Phil Gurin. It will be produced by The Gurin Company in association with Mattel.
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This article was printed from http://www.deadline.com/2013/03/uno-the-game-show-in-the-cards-from-mattel-and-gurin-co/