Nellie Andreeva

Esquire NetworkG4′s transformation into Esquire Network is being postponed. Originally slated for next Monday, it will now be done in the third quarter. “We have an opportunity to launch with more original programming than we had envisioned,” Adam Stotsky, General Manager, said in a statement. “In order to give our viewers a more substantial program offering that showcases the breadth of the Esquire Network, we are pushing our rebrand to the summer.” The rebranding of G4 to Esquire Network, a television network for upscale males, in a partnership between NBCUniversal and Hearst Magazines was officially announced in February. Since then, the network has ordered several new unscripted series and acquired off-network rights to NBC’s Late Night With Jimmy Fallon but its brass felt they were not ready to flip the switch yet. In addition to new originals, in the summer Esquire also will have the latest installment of G4′s flagship series, American Ninja Warrior, which is being shared once again with NBC.

TV Editor Nellie Andreeva - tip her here.

For all of Deadline's headlines, follow us @Deadline on Twitter.