EXCLUSIVE: Producer Neal Edelstein (Mulholland Dr., The Ring, The Invisible) and his Hooked Digital Media partners have their sights on the future of content consumption. They’re banking on it moving to the micro-screen. Their new digital production shingle will focus solely on making original filmed content designed to be viewed on tablet and mobile devices. The first app, the ghost story Haunting Melissa, launches this spring. Edelstein in 1997 formed The Picture Factory with David Lynch before branching off with his own Macari/Edelstein Filmed Entertainment with Mike Macari. He’ll serve as President of the “next-generation production company”. Aboard as advisors are Myspace co-founder Aber Whitcomb and investor Kevin Washington. “We are not taking movies and stuffing them inside an app; we are crafting stories that embrace app technology and the viewing habits of the new generation of consumers”, Edelstein said in a statement. “Delivery direct to tablet and mobile devices is going to be the most personal form of storytelling”.