Nellie Andreeva

Former TV Guide president Michael Mahan has been named President of DC Media, the parent company of dick clark prods. Based at the company’s Los Angeles headquarters, he will report to dick clark CEO Allen Shapiro. The move was expected following Mahan’s announcement in January that he was exiting his post at TV Guide. Mahan is reuniting with longtime business partner Shapiro, who became CEO of dick clark prods following the company’s acquisition last fall by Guggenheim Partners, Mandalay Entertainment and Shapiro’s Mosaic Media Investment Partners. The appointment also marks Mahan’s return to dcp, where he served as SVP Corporate Development, also under Shapiro, and played a key role in the company’s successful 2007 sale to Red Zone Capitol. “It’s such a pleasure to welcome Michael back into the dcp family,” Shapiro said. “His track record of creating value will be invaluable as we take dick clark productions to the next level.”

Mahan will oversee dcp’s revenue, business affairs, finance and foreign distribution operations. He also will pursue acquisition opportunities. DCP president Orly Adelson will continue to shepherd development, production and domestic distribution. “Michael’s appointment signals the intention of DC Media to structure a robust management team designed to both build and acquire a bouquet of assets to fuel the company’s strategic growth,” said Peter Guber, Chairman of dick clark prods. Founded by Dick Clark in 1957, dcp is an independent producer of television programming whose portfolio includes the American Music Awards, the Golden Globes, the Academy of Country Music Awards, Dick Clark’s New Year’s Rockin’ Eve and So You Think You Can Dance. The company also is behind CBS Sports Network’s Rome, the Miss Universe and Miss USA pageants, NFL Honors, Bloopers, and the Streamy Awards.

Mahan spent the last four years at TV Guide, which he joined in May 2009 following the $123 million acquisition of 49% of the company by Shapiro and JPMorgan Chase’s One Equity Partners when Shapiro became chairman of the joint venture. Mahan was named president, running day-to-day operations, in 2010. During his tenure, Mahan focused on transforming TV Guide Network from a scroll of TV listings to a full-screen entertainment destination. When he took over, only a third of TVGN’s 81 million homes carried the network in full screen, without the guide. Now that share is at more than 83% and is expected to cross the 90% mark within the next year. Mahan accomplished that as he successfully completed new deals with Comcast, Dish Network, Verizon, Time Warner, Cox and Charter. As a result, CBS Corp, which had originally looked into TV Guide more than a year ago but did not engage because of concerns over the state of the network’s carriage agreements, recently stepped in to acquire One Equity Partners’ half of the company. In addition to working together at TV Guide and in their two stints at dcp, Mahan and Shapiro also partnered in July 2012 to purchase Direct Holdings LLC, owner and operator of Time Life’s infomercial business, from Readers Digest. Early on, Mahan also spent over three years at CDP Capital Entertainment, a division of Caisse de dépôt.

TV Editor Nellie Andreeva - tip her here.

For all of Deadline's headlines, follow us @Deadline on Twitter.