It makes sense considering that Google’s video platform helped turn the K-pop entertainer’s dance tune into a global hit, attracting nearly 2.2B views. Psy plans to introduce his new tune, Gentleman, here on YouTube this Saturday at a live streamed concert at Seoul World Cup Stadium that will begin 5:30 AM ET/2:30 AM PT. Last year, BTIG analyst Rich Greenfield said that the success of Gangnam Style has “profound long-term implications for the traditional media ecosystem” by demonstrating YouTube’s ability to attract 12- to 17-year-olds, and males generally to age 24, which he said are among “the most challenging demos for advertisers to reach.”

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