BSkyB revenues were up 6% to £5.38B ($8.37B) with operating profit beating forecasts by jumping 9% to £994M ($1.55B). The News Corp.-controlled company announced its third-quarter results this morning with CEO Jeremy Darroch noting that it would add 550 jobs to meet demand and serve a growing customer base. He added that the number of Internet- connected Sky+HD boxes grew by almost 45,000 each week during the quarter, leading to a five-fold increase in On Demand downloads and a 37% growth in movie rentals against last year. Britain’s largest pay-TV operator said it had over 30M paid-for subscription products across TV, broadband and telephony the first time in its history. Its customer base is now at 10.7M in the UK and Ireland. The churn rate was up, however, to 10.8% versus 10.1% in the comparable quarter last year. BSkyB competes most notably with BT and Virgin Media in the UK and is likely to see that competition heat up with John Malone’s Liberty Global recently getting the go-ahead from European authorities to acquire Virgin in a $23.3B takeover. BSkyB is investing heavily in scripted programming, but its two main attractions have historically been sports and movie programming. It also said today that it has renewed ATP and U.S. Open tennis contracts. Meanwhile, BT is aggressively moving into the sports arena. It acquired ESPN’s UK and Ireland businesses in February and is launching a new Sport TV package this summer.