Dancing With The Stars may have hit its lowest finale ever on Tuesday night, but it helped provide a nearly two-decade high to Good Morning America. With DWTS winners on the show on Wednesday, the ABC morning series continued its dominance over rival Today by beating the NBC show by 1.6 million viewers. That’s the largest single-day total viewership spread GMA has had in fast affiliate results over the NBC show since May 18, 1994. Good Morning America pulled in 6.1 million total viewers compared to Today’s 4.5 million. Back on that May day in 1994, GMA had 5.7 million viewers over Today’s 3.8 million. Until Wednesday, the biggest spread between the two was on November 28, 2012, when GMA’s 5.7 million viewers topped Today by 1.3 million. GMA had DWTS winners from last season on that day too.
Over the month of May 2013, GMA was up 51% in the key 25-54 demo over last May while the Today show was down 31%. GMA wasn’t the only one to beat Today in May: The morning show was again topped in its home market by Fox station WNYW’s Good Day New York. In Adults 25-54, GDNY got a 1.385 rating compared to Today’s 1.371 on WNBC. That’s a 38% rise for the NYC morning show over last year. In the February sweep, Good Day New York won over Today with an average 1.3/9 rating compared with the NBC show’s 1.2/8. GMA got a 2.078 on NYC’s WABC during May.
On May 22, GMA pulled in 2.28 million viewers among adults 25-54 and 1.59 million in the 18-49 demo compared to Today’s 1.93 million among the 25-54 and 1.441 million among 18-49.
Deadline's Dominic Patten - tip him here.