Looks like Univision saved something extra for their upfront presentation today in NY. Promising “fun, fast-paced entertainment” Univision Networks president Cesar Conde announced that the company has a new partnership with El Rey Network, the upcoming English-language cable network from filmmaker Robert Rodriguez and John Fogelman and Cristina Patwa’s FactoryMade. El Rey is set to launch at the end of the year via Comcast. Univision will be responsible for the back-office operations, sales and distribution of the network. “The El Rey Network is going to be the home of kick-ass entertainment,” said Rodriguez today onstage. The filmmaker said that the first shows from El Rey will be a TV version of his and Quentin Tarantino’s Dusk Till Dawn movie and an as yet unnamed action series developed by Fringe and Star Trek Into Darkness producers Alex Kurtzman and Robert Orci’s K/O Paper Products.
The network today also announced Va Por Ti, a new singing competition series for Sunday nights. Additionally, Conde said Univision will be showing the award show Premios TyNovelas that will cover Hispanic programming in both Mexico and the U.S. The show will air the same day in the States and Mexico.
The announcements at The New Amsterdam Theater came after a short dance performance featuring members of the network’s ad sales team, an overview of the power of the domestic Hispanic market and the network’s digital platform reach. That power has flexed its muscle with the English-language networks. In February, Univision posted its first No. 4 in-season sweep finish among adults 18-49, topping NBC. A fact Conde pointed out today during Tuesday’s presentation.
Most of the rest of Univision’s upfront today of expanded sports programming and telenovelas was already known. In an upfront preemptive presentation, Univision announced late last week that Spanish-language versions of Breaking Bad and Gossip Girl would be among the new shows coming to the network and UniMás, Univision’s second broadcast network, next season. While WBTV confirmed the Gossip Girl Acapulco deal, here was a bit of a dust-up with Breaking Bad producers Sony TV who said that it what networks it would go with or whether it would proceed with a Spanish-language adaptation at all. On Monday, that was all cleared up as Sony TV said they are moving forward with the Metastasis project, which the studio will co-produce with Teleset for Latin American audiences. It will air on UniMás next year.
Deadline's Dominic Patten - tip him here.