Beverly Hills, Calif.—Renowned entertainment law firm Rosenfeld, Meyer & Susman, LLP—a Hollywood institution that has served major A-list talent, leading industry players, and the biggest feature film and television companies for the past 56 years—has announced the addition of a new partner, Leif Reinstein, according to Burt Levitch, co-managing partner at the Rosenfeld firm.

Reinstein will round out the Rosenfeld entertainment group with his expertise in all aspects of television, digital media property and brand-driven dealmaking. In light of his background in all content-related transactions for every screen, and his current representation of the industry’s top studios, production companies and networks, Reinstein will complement Rosenfeld’s already strong presence in the feature film world, as well as its full-service offerings. Furthermore, being fluent in Spanish, and having lived in Buenos Aires, Reinstein is also focused on clients and transactions in the growing Latino and bi-cultural entertainment segment both in the U.S. and abroad. To this end, he has worked on deals in Argentina, Brazil, Spain and Mexico.

During his career, Reinstein has represented clients in connection with some of the most iconic television shows including “Two and a Half Men” (CBS), “American Idol” (Fox), “How I Met Your Mother” (CBS), “True Blood” (HBO), and “The L Word” (Showtime). Most recently, he handled deals for “Stalkers” (Lifetime), and the newly ordered series “The Tomorrow People” (CW) and “Low Winter Sun” (AMC).

“We are delighted to add Leif to our close-knit legal team of principals,” said Levitch. “His experience is vast and far-reaching, and we know that his expertise and varied perspectives will prove to be a tremendous asset to the firm. His array of talents and his personality are a perfect fit for RM&S.” Levitch also noted that Reinstein is spearheading Rosenfeld’s marketing efforts, including a new website to debut later this summer, as the firm solidifies its position as the “go to” full-service entertainment law boutique for efficient, entrepreneurial client solutions.

Levitch went on to mention that during Reinstein’s sixteen years of law practice, he has worn many different hats. He has worked as a media-related corporate attorney at Latham & Watkins; a partner at an esteemed talent law firm, Bloom Hergott et al.; and also served in-house at his client, FremantleMedia, running a business and legal affairs unit and implementing new corporate strategies for scripted television in the global marketplace.

“I’ve sat on both sides of the table, and in every seat, too,” Reinstein explained. “My unique range of professional experience allows me to counsel clients and negotiate their business transactions from every possible vantage point. I think today that both entertainment companies and talent need to be nimble, granular and diversified in their approach to the content business sector. I use these benchmarks, along with my network of industry relationships, to close deals as creatively and expeditiously as possible.”

Reinstein actively works with and supports gay, lesbian, transgender and bisexual youth through his volunteer work at The Trevor Project. He is a dual national of the U.S. and Finland (E.U.) and has lived on four continents. As such, he brings a decidedly international flavor to all of his personal and professional dealings.