Pretty Little Liars was back for its fourth season last night with 2.972 million viewers watching. That’s up slightly from the 2.93 million total viewers the ABC Family flagship drama garnered in its Season 3 debut on June 5, 2012. However in key demos the 8 PM Season 4 premiere saw significant gains over last summer’s debut. Last night’s episode was up 31% among Adults 18-34 to 1.28 million over the Season 3 premiere for its best summer opener ever. The show was also up 15% among Adults 18-49 to 1.62 million and rose 11% in Viewers 12-34 to 2.11 million. In total viewers, PLL was the No. 1 scripted drama on cable on Tuesday. Unlike last night, that Season 3 premiere wasn’t up against an NBA Finals game but it did face basketball as the Miami Heat took on the Boston Celtics in Game 5 of the Eastern Conference. Tuesday’s Season 4 premiere of the teen thriller series, which featured computer hacking, a funeral and a body in a car trunk, was down from the 3.210 million viewers who watched the Season 3 winter return on January 8, 2013.
The Season 4 premiere of Pretty Little Liars was followed at 9 PM by the series launch of Twisted. While last night’s airing was ABC Family’s most watched new drama debut in two years in key demos and garnered a 0.8 rating and 510,000 viewers among Adults 18-34, it was also the second broadcast of the new series’ pilot. The Twisted pilot was first shown after the PLL Season 3 finale back on March 19. Against that preview, the official launch was up 33% in total viewers to 1.61 million. It also rose 11% among Adults 18-34, 13% among Adults 18-49 and up 24% in Viewers 12-34 to 996,000.
Since its debut on June 8, 2010, Pretty Little Liars has emerged as ABC Family’s No. 1 series in its key demos. Season 3 of Pretty Little Liars was the series’ most-watched season to date among Adults 18-34 (1.7 rating), Women 18-34 (2.8 rating) and Women 18-49 (1.9 rating), and was ABC Family’s most-watched original series installment ever in its target 18-34 demo. Season 4 is set to run for 24 episodes. Pretty Little Liars is produced by Alloy Entertainment in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick, Joseph Dougherty and Leslie Morgenstein.
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