Just ahead of News Corp.‘s official split into two entities, its UK press arm, News International, is rebranding. The company that’s parent to The Sun, The Times and The Sunday Times, will henceforth be known as News UK. The new name and logo are “designed to convey a more coherent and logical identity for the new parent company across the globe,” News UK said. News International spiralled into controversy when the phone hacking scandal broke open in July 2011; the company has since shuttered tabloid News Of The World. Mike Darcey, CEO of News UK, said the company was beginning “a bright new chapter.” Referring to the scandals, Darcey said the rebrand “follows the fundamental changes of governance and personnel that have taken place to address the problems of the recent past. News International apologized to its victims and set up a compensation scheme; closed the News Of The World and co-operated with all the relevant authorities. New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed.”

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