It’s another high note for La Voz Kids. On Sunday, 2.42 million viewers watched the Spanish-language version of NBC’s The Voice on Telemundo, with an audience of 1.225 million in the adults 18-49 demographic. That is a 17% viewership jump and an 18% demo jump for the 8-10 PM freshman. More significantly, while The Voice itself has hit new lows this season, La Voz Kids has grown significantly since its May 5 debut. The series is up 43% in total viewership and 40% in the key demo since the 1.695 million total viewers and 873,000 18-49s it had at the beginning of last month. That debut made Los Voz Kids the highest-rated reality series ever on the Comcast-owned network. Hosted by Daisy Fuentes and Jorge Bernal, La Voz Kids features Prince Royce, Roberto Tapia and recently named new The X Factor judge Paulina Rubio as judges. Unlike its NBC parent, the show focuses on children between 7-14 as they compete for a recording contract and a cash prize for their education. La Voz Kids is a presentation of Talpa Media USA. The show was created by John de Mol, who executive produces with Stijn Bakkers and Katrina Fernandez.
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