Nellie Andreeva

Ten days after the Academy of Television Arts & Sciences announced that the Academy and Academy Foundation’s longtime Chief Operating Officer Alan Perris will retire at the end of the year, it has appointed his successor. Lucy Hood, Executive Director of the Institute for Communication Technology Management at the University of Southern California, has been named President and Chief Operating Officer for the TV Academy and  was previously President of Fox Mobile Entertainment and SVP at News Corp. She will be responsible for the day-to-day operations of the Academy and its Foundation, reporting to TV Academy Chairman Bruce Rosenblum and Foundation Chairman Jerry Petry and working closely with them and their respective boards. Perris will continue with the Academy through the end of the year as a Consultant to the Chairman, helping Hood transition into her new role. “Lucy is an incredibly smart and forward thinking executive who we believe is the perfect fit for the Television Academy,” said Rosenblum and Petry jointly. “Her leadership along with knowledgeable background in new media is exactly the type of President/COO that the Academy requires as our organization looks toward the future of television.”

At USC, Hood led the CTM institute, poised at the intersection of technology and entertainment. Based at the Marshall School of Business, the strategy organization engages industry leaders in forums and research projects such as “The Future of Media” and “Silicon Beach.” Corporate partners include Disney, Fox, Warner Bros., Ogilvy & Mather, Verizon, AT&T and YouTube.

Prior to joining USC, Hood was the founder and President of Fox Mobile Entertainment and SVP at News Corp. Hood and her team led American Idol‘s mobile efforts, which introduced text messaging to mass media in the United States in 2001. Hood also received the first daytime Emmy nomination for mobile content with the mobile video series 24: Conspiracy. Hood also was a key executive in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures, and produced the news program, Business Times.

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