Universal Studios Hollywood is eyeing wealthier patrons’ pocketbooks as the summer swings into season. A new $299 per-person VIP ticketing option gets you into the park for a day with valet parking, continental breakfast, an unlimited front of line pass, catered gourmet lunch, and a seat on a cozy 16-person trolley. The VIP Experience, which one Uni rep likens to flying first class, also takes guests behind the scenes on the Universal backlot to sets of shows like NBC’s Parenthood and ABC’s Desperate Housewives Wisteria Lane street. Children under 5 years aren’t allowed, but Universal’s come up with a solution for families with the cash to spend: You can rent the entire trolley exclusively for a day for 16 people at $299 a pop, or just under $5K total. Disneyland, meanwhile, recently raised its prices for single-day and annual tickets.

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