ABC and Univision‘s new network aimed at young English-speaking Hispanics in the U.S. has tapped Anhelo Reyes as its first VP Marketing. Based in Miami, she will oversee branding, marketing and promotion at Fusion, which is scheduled to launch in the second half of 2013. Reyes most recently as VP Strategic Property Planning and Marketing at Nickelodeon, where she worked on campaigns for such series as SpongeBob SquarePants and Teenage Ninja Mutant Turtles. She also has worked at the Recording Academy and the National Association of Hispanic Publications.
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