The companies couldn’t agree on a price, Reuters reports citing information from “two people with knowledge of the negotiations.” While they could always return to the bargaining table, there are no plans to do so. The break down of negotiations with Time Warner Cable follows the decision this month by Hulu owners Disney and 21st Century Fox to keep the streaming service and supply $750M to accelerate its growth. (Comcast also is an owner, but in 2011 agreed not to participate in ownership decisions in order to persuade federal regulators to OK its effort to buy NBCUniversal.) In the end there were just two serious bidders: Peter Chernin in a team with AT&T, and DirecTV.

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