Open Road is boasting the first-ever Instagram movie trailer with its new 15-second social media spot for Jobs, starring Ashton Kutcher as Apple co-founder Steve Jobs. It trumps the blink-and-you’ll-miss-it 6-second blitz of Twitter‘s Vine app, which just a few months back was positioning itself as Hollywood’s hip new marketing tool. Or does it? Jobs hits theaters August 16. Watch:

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