This may sound counterintuititve to those who see Netflix as a haven for cord-cutters, or viewers who want an alternative to primetime’s current sitcoms, dramas, and reality shows. But TiVo Research and Analytics says today that data from 9,956 TiVo subscribers collected in May shows that there’s “no significant difference” between those who subscribe to Netflix, and those who don’t, in the amount of time spent with the 28 most-watched networks. Netflix “offers a way for TV lovers to watch more of the kinds of programs they love,” says TRA chief Mark Lieberman (no relation). “The future of television may tell a different story, but as of today we’ve found that the Netflix subscribers in our study are not watching less traditional TV.” Other tidbits: Netflix users who viewed its series House Of Cards watched 85% more HBO than non-Netflix households. House Of Cards viewers also watched Showtime’s Homeland 125% more than those who don’t subscribe to Netflix. About 57% of the homes in the sample use Netflix. About half said that they subscribe to Amazon Prime, while 18% have Hulu Plus — and 8% have all three.
By DAVID LIEBERMAN, Financial Editor | Monday July 29, 2013 @ 9:31am EDTTags: House of Cards, Netflix, TiVo
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This article was printed from http://www.deadline.com/2013/07/netflix-doesnt-cannibalize-traditional-tv-viewing-tivo-study/
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