NEW YORK, New York (July 12, 2013): After debuting its content in New York City taxis this spring, PowerwomenTV expands its digital reach by formally launching its programming online July 15.

“PowerwomenTV was created to fill the gap in traditional women’s programming,” says network founder and CEO, Amy Palmer. “Our content focuses on a women’s 360 approach to life — from business to style, from money to parenting. Women aren’t one dimensional and their media shouldn’t be either.”

With a decade of experience as a television journalist and producer, Palmer decided it was time to embark on her entrepreneurial aspirations. For three years, she used personal savings to self-fund PowerwomenTV until she was able to secure an investor to help launch the network full-scale. Today, PowerwomenTV is the first of its kind to offer highly produced television-quality content in the digital space.

PowerwomenTV is the network for the next generation of women — innovators who strive to “have it all” and are looking for the tools to optimize the various facets of their lives.

The regularly scheduled programming roster — which will be shared and streamed along the outlet’s social media channels — includes the following shows among its eight original productions:

Treadmill Talk: Jenny Hutt — former host of longtime Martha Stewart Living show, “Whatever with Alexis and Jennifer,” and of Sirius XM radio’s “Just Jenny” — talks to celebrities and tastemakers at NYC hotspots, landmarks, shops and more while walking on treadmills.

Suburban Survival Guide: Today Show contributor and style expert Jenn Falik goes from city chic to rural know-how on this inside look at life in suburbia.

What Your Mother Never Told You: Former CNBC host and author Carmen Wong Ulrich interviews female celebrities and thought leaders about lessons learned from their mothers.

The Interview: Founder of PowerwomenTV and TV personality Amy Palmer interviews female trendsetters, newsmakers and leading figures about their dynamic lives.

Eat, Drink and Be Mary: Culinary and entertaining expert, Mary Giuilani, showcases her creative approach to all things festive.

Nutritious Life with Keri Glassman: Access Hollywood contributor Keri Glassman breaks down the various ways to live a healthy, vibrant lifestyle.

The Roundtables: Hosted by notable TV personalities, anchors, female entrepreneurs and more, this program provides a unique platform for conversation and debate.

Get Deadline news and alerts sent to your inbox.