These two worlds were bound to collide, right? Advertisements are everywhere, especially in Tokyo. And we’ve seen folks covered scalp to toe with tattoos, piercings and brandings. (Keep that last one in mind.) So now comes the inevitable next step: A PR guy in Japan’s capital has begun putting ads directly on the thighs of young women, who have to wear short skirts to flaunt their wares. One of the most popular ads touts this week’s local Blu-ray launch of Universal’s Seth MacFarlane raunchfest Ted, which seems somehow apropos. “It’s an absolutely perfect place to put an advertisement,” Hidenori Atsumi, the brains behind the bodily billboards, tells The Guardian. “This is what guys are eager to look at and girls are OK to expose.” And not just a few — more than 3,000 young women have signed up for the gig. (They have to be at least 18.) They get paid by walking around for eight hours a day sporting the strategic adverts. The boss recommends they be augmented by over-the-knee socks. Now that’s targeted advertising.

Related: How ‘Ted’ Made It To The Oscar Show

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