Mike Fleming

EXCLUSIVE: All summer we’ve debated the merits of Kickstarter as Zach Braff, Spike Lee and the makers of Veronica Mars successfully used the mechanism as a way to fill in funding gaps for movies they wanted to make. Well, here’s a new wrinkle: John Herzfeld, who wrote and directed 2 Days In The Valley, 15 Minutes and The Death And Life Of Bobby Z, was already shooting the ensemble film Reach Me when one of his backers fell out to the tune of $250,000. Rather than squash the movie, he, his star Sylvester Stallone and producer Cassian Elwes have made a pitch for the funds through Kickstarter.

With a cast that includes Stallone, Lauren Cohan, Kelsey Grammer, Kyra Sedgwick, Nelly, Entourage‘s Kevin Connolly, True Blood‘s Ryan Kwanten, Thomas Jane, Tom Sizemore, Elizabeth Henstridge, Terry Crews and Danny Trejo, you wouldn’t imagine they would have any trouble finding the coin for a film about a group of very different people connected by a self-help book written by a reclusive football coach. Herzfeld says he put everything he had into the film and that he and his producers Elwes and Rebekah Chaney went through hell to get this far. Stallone himself does most of the talking in the Kickstarter pitch along with Herzfeld. Much like Spike sweetened the Kickstarter tchotchkes pot by promising top donors dinner and a courtside seat along side him for a Knicks game, Herzfeld and cohorts have come up with some interesting incentives. They include Herzfeld offering to give script coverage to bidders of $1500; a sparring session with former MMA champ Urijah Faber for $2000; and having a song included in the film for $10,000. Herzfeld and cohorts have until September 19 to raise the dough.

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