EXCLUSIVE: The Vladar Company and health & fitness publishing co. American Media Inc. will pump bodybuilding docu Generation Iron into limited release in several markets on September 20, a week ahead of this year’s Mr. Olympia muscle competition. Pic, directed and written by Vlad Yudin with narration by Mickey Rourke, follows seven of the top bodybuilders in the world as they train and compete for the coveted title. Seven-time Mr. Olympia Arnold Schwarzenegger makes an appearance in the docu as do Lou Ferrigno, Jay Cutler, and strongmen Phil Heath, Kai Greene, Branch Warren and Dennis Wolf. Generation Iron is produced by The Vlader Company’s Yudin and Edwin Mejia, who also tapped Pumping Iron producer Jerome Gary to executive produce.

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