David Bloom is a Deadline contributor.

Sony Playstation 4PlayStation Group CEO and president Andrew House told a press event at the big GamesCon conference in Germany today that the company’s next-generation game console, the PS4, will be released November 15 in North America and two weeks later in Europe. The release date was the last significant unknown about the PS4, which had been substantially unveiled in June, just before the E3 game convention in Los Angeles. The new console will be priced at $399 in the United States, 399 euros in Europe and 349 pounds in the UK. The company already has had more than 1 million pre-orders of the new machine, House said. It also unveiled a program with game companies Ubisoft, Warner Bros, EA and Activision that will allow buyers of the next installments of several top franchises who buy a version for the current PlayStation 3 to upgrade to a digital copy of the PS4 version of the game for “a significantly discounted price,” House said. “We see this as a way to reward PS3 gamers for their loyalty,” House said.