Cancelled in 2011 because of the lockout and knocked over to the NFL Network last year because of NBC’s coverage of the 2012 London Olympics, the NFL Hall of Fame game (3.3/9) saw the Dallas Cowboys beat the Miami Dolphins 24-20 in their match up at Canton, Ohio’s Fawcett Stadium on Sunday. The pregame show pulled in a 3.4/11 from 8 PM – 8:30 PM with 9.97 million watching. The 8:30 PM to 11 PM game itself had a viewership of 8.90 million which was up a lot from the 1.971 million viewers last year’s game had on NFL Network. Among adults 18-49, the Cowboys/Dolphins battle was up from the 0.9 last year’s first preseason game received among adults 18-49 on NFL Network. While down 21% from the 3.7/11 that the 2010 game between Dallas and the Cincinnati Bengals received on August 8, 2010, Sunday’s game was also up 10% from the first game of the 2012 preseason that was broadcast on the main network last year. The Indianapolis Colts and Pittsburgh Steelers game on August 19, 2012 got 3.0/8 in fast nationals. The 8:10 PM to 11:03 PM 2010 Cowboys/Bengals game eventually got a 4.2/12 in final nationals.
In time zone adjusted metered-market households, the last night’s Hall of Fame game delivered a 6.7/12 result. That’s way up from the 1.3/5 last year’s game got on NFL Network but down from the 7.6/13 that the 2010 game received. Still, last night’s Hall of Fame game got the second best metered-market result for NBC since it started showing the match-up in 2006. Last night’s result was also the best Sunday metered-market result for any of the Big 4 since the 11.4 the June 15 Game 5 of the NBA Finals pulled for ABC. As is typical with live sporting events, expect to see the game’s results adjusted in the final numbers later today. With all that, NBC easily won the night in terms of total viewers with 7.962 million watching and among adults 18-49 with a 2.9/9.
Back for its fourth season, Secret Millionaire (1.2/4) saw the founder of Auntie Anne’s Pretzels go incognito to charities in Baltimore last night. Ratingswise things were not so generous. The ABC show a drop of 20% from the 1.5/5 of its Season 3 premiere last summer on June 3, 2012. That makes last night’s Summer Millionaire debut the series lowest premiere yet. SM’s lead-out Whodunnit? (1.0/3) was also down, slipping 9% from its July 28 show.
With Time Warner Cable still blacking out CBS in LA, NYC and Dallas in their dispute over retransmission fees, the network lost the potential viewership of approximately 3.2 million subscribers. With that number representing about 2.9% of US TV households, CBS are estimating that the influence on ratings right now is showing a mere 1% impact. In that context, Big Brother (2.2/7) saw a new head of household amidst more maneuvering among the contestants. The one-hour show dipped 4% from last week’s show. In the second week of its second season, Unforgettable (1.2/3) slipped 8% to hit a new series low. Overall, CBS’s result among adults 18-49 stayed steady with last week.
Fox was all animation encores last night.
Deadline's Dominic Patten - tip him here.