UPDATE, 6:30 AM: NBC News this morning announced the launch of the Today Book Club. The first edition, focused on 21-year-old Samantha Shannon’s debut novel The Bone Season, will be held September 16.

PREVIOUS 3 AM: In what looks like a win for the publishing industry, NBC‘s Today will this morning kick off a new monthly book club akin to the one created by Oprah Winfrey in 1996. The New York Times reports that the first book out of the gate will be Samantha Shannon’s dystopian debut novel The Bone Season, which goes on sale today. (Andy Serkis and Jonathan Cavendish’s The Imaginarium acquired film rights to the higly-anticipated book series last October.) Picks for the Today book club will be made every four to five weeks and will bear a sticker noting they have been selected, The Times said. Orders for The Bone Season about doubled after retailers were informed of its inclusion, Sara Mercurio, a spokeswoman for publisher Bloomsbury, told the paper. “One can’t overstate the importance of a nationally televised book club,” Mercurio said. “I think it will have a huge impact on this book and on the publishing industry.” Today is the No. 2 morning program behind Good Morning America with a July average of 4.4M viewers. It had a book club about 10 years ago and this revival, The Times writes, “is the latest example of efforts by Today to position itself as a more substantive morning program than the frothier Good Morning America.”

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