EXCLUSIVE: For the first time, Denmark-based toymaker The LEGO Group is teaming up with filmmakers on an official docu look at the interlocking toy bricks that have fueled children’s creativity for decades. The Global Emerging Markets (GEM) Group has partnered with Oscar-winner Daniel Junge (Saving Face) and Oscar-nominated Kief Davidson (Open Heart) on Beyond The Brick: A LEGO® Brickumentary, a feature-length docu on the global phenomenon of LEGO. Brendan Kiernan and Justin Moore-Lewy are producers on the pic which will unspool through the lens of culture, art, and education. And it’s not just the pint-sized Master Builders they’re tracking; Adult Fans of LEGO (AFOLs), fan conventioneers, LEGO artists, and famous LEGO fans are also in the mix. A theatrical release in early 2014 is being targeted.

“LEGO bricks are everywhere, and this documentary is an examination of their footprint in our global community. The LEGO brick has transcended language, politics, age, race, art, science and technology – all through its ability to draw out the basic human need to create and share,” said Jill Wilfert, VP of Licensing and Entertainment for The LEGO Group. Wilfert is also exec producer on WB‘s CG animated The LEGO Movie, helmed by Chris Miller and Phil Lord (Cloudy With A Chance Of Meatballs) with the voices of Will Ferrell, Morgan Freeman, Chris Pratt, and Elizabeth Banks. That pic is set to open February 7, 2014, headlining a LEGO-filled first quarter.