John Malone’s Liberty Global acquired the UK’s Virgin Media in a $23B deal in June. In the past year, Britain’s No. 2 pay-TV operator has added 1,000 extra customer service roles while its rival, 21st Century Fox-controlled BSkyB, said in May that it plans to add 550 jobs to meet demand and serve a growing customer base. Now, Virgin is looking at streamlining its senior and middle management ranks with the possible axing of 600 positions. The cuts would amount to about 4% of the company’s workforce and are intended to “find the best shape” for Virgin and help build an “agile and efficient” organization, I’m told. After the acquisition by Liberty, Virgin CEO Neil Berkett exited the company and Tom Mockridge, coincidentally the former CEO of News Corp’s News International, came aboard to replace him. Regarding the job cuts, Mockridge said today, “Like organizations across the public and private sector, Virgin Media is making sure it has the structure it needs to meet the needs of its customers. These proposals are designed to take advantage of the opportunities that come with being part of the world’s largest cable operator and create an organization that’s fit for growth.”